Entertainment-Education A Critical Assessment of the History and Development

1. Entertainment-EducationA Critical Assessment of the History and Development Thomas Tufte Ørecomm-Seminar, June 19 2008 Roskilde University

2. Introduction • Re-considering the field of EE • One of the most innovative and used comm strategies in ComDev in the past 2 decades • Consolidated strategy, but doing excactly what? • Critiques of limited behavioural focus

3. Key Foci • The Known Story (1970s-mid/late 1990s) • Communication and Development: New Theoretical Perspectives (1995 – 1999) • The Golden Years of Entertainment Education? (1999 – 2004) • Outlining Theoretical Challenges to EE (2005 – 2007)

4. The “Known” Story of EE: A Historical Overview(1970s–late 1990s) • EE in Practice • JHU, PSI, PMC, BBC • Theoretical Perspectives • Heidi Noel Nariman (1993) • Anna Maria Fadul (1993) • Emile McAnany (1990s) • Piotrow (1997) – family planning book • Singhal (1997) – India’s information revolution • First International EE Conference (1997) –Athens • Larry Kincaid? • Doug Storey

5. Communication and Development: New Theoretical Perspectives (1995 – 1999) Post–Development * Issues of voice, questioning the dominant discourse of development Radical democracy • Framework on democracy and citizenship (Chantal Mouffe – 1993/2005) Cultural Studies • Audience Reception Analysis and Sense–Making processes • Telenovelas, storytelling – understanding potential of soap operas Dialogic Communication and liberating pedagogy (Paulo Freire 1967) Voice and public discourse • Theory of public sphere (Habermas) • Discourse Analysis • Entertainment Education: A First Rethinking

6. The Golden Years of Entertainment Education? (1999 – 2004) - I • EE and Social Change: Singhal and Rogers (1999) • Critiques of EE • A critique of the narrow focus on BCC – Waisbord (2001) • Diffusion and participation: a false dichotomy – Morris (2003)

7. The Golden Years of Entertainment Education? (1999 – 2004) - II • Proliferation of EE scholarship • Communication Theory Journal (2002) • Suruchi Sood – Audience Involvement • John Sherry – EE and Mass Mobilization • Singhal and Rogers – Outlining a research agenda • EE and Social Change Revisited: Sabido, Cody, Rogers, Singhal (2004) • EE from a Freireian perspective • Sood and Witte • Singhal • Singhal and Rogers – Combating AIDS (2004) • EE and the Public Sphere • Tom Jacobson • Sense–making and multiple mediations • Tufte (2004) • Barbero (1993) • Orozco

8. Outlining Theoretical Challenges to EE (2005 – 2007) - I • Culture as the Circulation of Meaning • Revisiting the notion of audience – EE needs to reconceptualize their notion of audience • Connecting text with context – A discourse analysis • Participation and Empowerment • Challenging the Status Quo • Community Voice and Dialogue • Questioning the consensus thinking around community • Connecting communities to other levels of participation • (Find examples) • Challenging participatory approaches • Dutta (2007) • Mediated Public Sphere (National level focus?)

9. Outlining Theoretical Challenges to EE (2005 – 2007) - II • Organization and Systems Perspectives • Organizing for Social Change • Papa and Singhal (2006) • Complexity theory • Lacayo, Obregon and Singhal (2008) • Singhal (2007) • Governance and Social Change • From Service Provision to Advocacy