1 / 12

History of Sports and Entertainment

History of Sports and Entertainment. Chapter 2. A Brief History of Leisure. Sports and Entertainment are leisure activities for the purpose of enjoyment. Consumers need free time and discretionary income. A Brief History of Leisure.

pcaswell
Download Presentation

History of Sports and Entertainment

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. History of Sports and Entertainment Chapter 2

  2. A Brief History of Leisure • Sports and Entertainment are leisure activities for the purpose of enjoyment. • Consumers need free time and discretionary income

  3. A Brief History of Leisure • Used to be pastimes just for the wealthy - needed time and money available. • Labor unions fought for and won higher wages, better working conditions, and better working hours.

  4. Entertainment for Everyone • The creation of public transportation got the people to the venues • Thomas Edison invented the kinetoscope – a device for viewing moving pictures • Other inventors – Lumiere brothers and George Eastman – contributed to motion picture technology

  5. Entertainment for Everyone • Further inventions such as the nickelodeon helped the entertainment industry grow from silent movies to full-sound films • In 1927, The Jazz Singer premiered as the first talking movie.

  6. Entertainment for Everyone • Canadian-born actress Mary Pickford was the world’s first international movie star • Babe Ruth set records in baseball that would stand for decades.

  7. Entertainment for Everyone • Entertainment and Sports were a welcomed distraction from the hardships of the Great Depression • They were a relief from the trauma of World War II

  8. Development of Sports and Entertainment Marketing • William “Bill” Veeck • Owned Cleveland Indians and Chicago White Sox • Known for Sports Marketing Innovations • Believed consumers wanted to be involved • Fireworks, dazzling scoreboards, special-event nights • Made events more profitable

  9. Development of Sports and Entertainment Marketing • Adolph Zukor • Founded Paramount Pictures • Knew how to entertain people • Drew big box-office crowds • Owned a chain of theaters

  10. Similarities and Differences • Lakers or Knicks game See Spike Lee, Jack Nicholson, or Salma Hayek watching Shaquille O’Neal or Keith Van Horn • People Magazine Sports and Entertainment Stars

  11. Sports Figures • Have exposure on television • Have exposure in magazines • Have exposure in advertising • Have sold clothes, perfume, athletic shoes, and cars

  12. Sports • Have created TV channels • Have inspired Movies • Have been recorded in books • Have their own video games • Have theme restaurants • Have created fashion trends • Have created magazines

More Related