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An Introduction to Social Media

An Introduction to Social Media. Getting Started with Blogging, Twitter, and Facebook. What have you done this week?. Learning Objectives. In this workshop you will: Learn basic definitions and services classified as “social media” Understand the essentials of blogging

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An Introduction to Social Media

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  1. An Introduction to Social Media Getting Started with Blogging, Twitter, and Facebook

  2. What have you done this week?

  3. Learning Objectives In this workshop you will: • Learn basic definitions and services classified as “social media” • Understand the essentials of blogging • Discover how to create a basic page on Facebook for an organization • Learn the basics of Twitter, including account creation and search features • Consider the important implications of Web 2.0 for educators in general, and judicial educators in particular • Learn some best practices for using Twitter and other social networking tools in an educational environment

  4. World Wide Web 1.0 • Passive viewing of content • Static websites • Basic commercial interactions • Primarily focused on consumption of media or products created by others

  5. World Wide Web 2.0 • Active interaction with and creation of content • Active websites • Advanced, niche commercial interactions • Endless stream of user-created content

  6. Social Media • A group of Internet-based applications based on Web 2.0 • Allow the creation and exchange of user-generated content. • Depend on mobile and web-based technologies to create highly interactive platforms • Individuals and communities share, co-create, discuss, and modify user-generated content. • Introduces immense changes to communication between organizations, communities, and individuals.

  7. Today’s Examples… Blogging (via Google Blogger) Facebook Twitter

  8. So What Is Blogging? • Contraction of “web log” • A stream of small, discrete posts • Appear in reverse chronological order • Often interactive, allowing users to leave comments, etc. • Can be multi-topic and even multi-author

  9. Rod Dreher, Crunchy Conservative

  10. Creating a Blog of Your Own

  11. The Least You Need To Know • Go to www.blogger.com • Log in with your Google account • Select “New Blog” on the left, and pick a template. • Start writing! • Insert photos, links, formatting, etc. • Set up your viewing permissions • Check out how it looks!

  12. Why would educators use a blog instead of a traditional website?

  13. Use a blog when… • Your focus is on the most recent notices and events • You are posting content in a wide variety of media types • You are linking content from a wide variety of sources • You don’t need total control over content • You’re seeking dialog and interaction • A more informal atmosphere is desirable

  14. Blogging for the lazy…

  15. Facebook makes blogging easier • How do I format the page? • How do I find an audience? • How do I link different pages together? • How to I manage comments?

  16. Facebook Profiles vs. Pages Profile Pages A personal blog Presents information about your private life and interests Primarily for keeping in touch with family, friends, associates, etc. Designed to be attached to a single, real, human being Classic conception of a Facebook page Designed for organizations, groups, companies, or other entities. Can be used for the public persona of an individual as well Provides customer service point of contact, product information, etc. Numerous style choices from which to choose

  17. Creating a Facebook Page • Create an account at www.facebook.com • Select “Create a page” • Choose from the six available page types • Begin inputting your content • As with a blog, you can: • Insert text, pictures, or videos • Insert links to other sites or pages • Manage and respond to comment

  18. How about creating a Group? • Allows you to create groups that are private and secured • Allows you to limit messaging between group members • Includes discussion forums • You can edit and create group documents • You can set up group chats Go to: www.facebook.com/groups

  19. So Why Go With Facebook? • Immense name recognition • Huge user base • Stable, well-known platform • Most of the aesthetic choices are dealt with for you • Ties in to almost every other social media platform in one way or another

  20. Facebook for Educators • The majority of your students and colleagues are already on it. • Despite the commonly-heard tropes, there are strong privacy options you can set to limit access. • Fan pages can be created for individual teachers in an organization to communicate with and receive feedback from students. • Groups can be made for working sub-committees, projects, panels, teams, etc.

  21. But I Don’t Have Time For All That!

  22. Getting Started with Twitter

  23. Twitter – Blogging for Those Strugglingwith Attention Deficit Issues • Microblogging • A free social networking service that lets its users send and receive short messages known as tweets • Messages are limited to 140 characters or less • All of the tweets you send and receive comprise your tweet stream.

  24. Twitter Statistics • Launch date: March 21st, 2006 • Around a billion registered users • 300 billion tweets have been sent • Average number of followers per user: 208 • Percentage of ages 15 through 34 using Twitter: 29%

  25. So How Does This Thing Work?

  26. How Do I Get Started? • Go to www.twitter.com and go through the registration process • Select some people or organizations to follow • Public figures • Personal friends • Organizations such as businesses, government entities, etc. • Create a profile that demonstrates your interests and persona • Begin tweeting and responding to tweets • As you get followers, take a moment to interact with them

  27. I Want More Followers! • Be interesting! • Make a strong profile with a good avatar picture • Be transparent, helpful, and a little provocative • Tweet and retweet often • Use hashtags • Tweet media and valuable links • Follow people who follow people who are like you • Ask people to retweet • Follow topics or hashtags and retweet • Repeat your best work

  28. Twitter Facilitates Collaboration • Students can engage deeply with other students, instructors, interested parties, etc. • Material can be made personal and immediate • Learners can be connected to broader community involved in related realms

  29. Twitter in the Classroom • Allow students to respond to or ask questions • Gathering news or current event information • Collecting data and statistics • Communicating up-to-date class information • Transmitting links to potentially valuable material • Organizing meetings and class schedules • Sharing best practices and innovative ideas

  30. A Few Best Practices • Maintain separate personal and professional accounts • It’s much harder letting people go than it is to not take them on in the first place • Don’t count on deletion to save you. • The Internet is like Velveeta: • It lasts forever • It never tastes any better than it did the first time • Keep focused. Let people know what they can expect from you. • Build a brand • Build relationships • Develop a social media policy that does what the police do: • Protect • Serve • Balance security with usefulness

  31. Social Media – Hero or Villain? A source of endless distraction All of us are stronger than any of us

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