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Summer Reading Challenge 2014. Growing your volunteer programme. Today’s aims. Support to deepen volunteer involvement. Support to increase numbers. Outline of SAF funded SRC volunteering in 2014 Why grow your volunteering Developing a growth plan: Internal advocacy
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Summer Reading Challenge 2014 Growing your volunteer programme
Today’s aims Support to deepen volunteer involvement Support to increase numbers • Outline of SAF funded SRC volunteering in 2014 • Why grow your volunteering • Developing a growth plan: • Internal advocacy • Recruiting young people: key channels • Supporting young people • Sustaining involvement • Reading Activists Challenge
Why grow your volunteering? Group discussion: What would a bigger better SRC volunteering offer look like for you?
Policy landscape Young people are now almost twice as likely to volunteer as they were a decade ago 21% of young people are unemployed and 32% have been out of work for 12 months National shortage in the skills the UK needs to remain competitive and grow England ranked 22nd for literacy and 21st for numeracy out of 24 countries
2014: a step-change year Cabinet Office Social Action Fund grant Government recognition of libraries’ social activism 40% increase in youth volunteers, 80% of authorities SRCv recognised in local authority corporate plans Funding to support authorities deliver the growth Brokering national partnerships Independent research
Resources and support Support to deepen volunteer involvement Support to increase numbers • Training and distance support • Advocacy and recruitment resources • Post card • Advocacy cards • Schools pack • Volunteer handbook, case studies and best practice guides • Promotional films • Volunteer pack • T-shirt, badge, volunteer booklet and log, Certificate • Digital platform
Achieving the growth Developing your SRC volunteering growth plan:
SRC volunteering growth plan:Internal advocacy Discussion: How will you achieve support for growth internally?
Internal advocacy • Win the hearts of staff Roll out training locally • Share best practice
SRC volunteering growth plan:Recruiting young people Discussion: • How will you increase the effectiveness of your youth recruitment? • Schools • Local partners • In your library • Any others?
Recruitment: Schools and colleges • Use careers advisors • Schools extranet • Review previous participation levels • Visit school assemblies • Run a staffed promotional stall • Write to head teachers • Work with school volunteer leads • Focus on a year group (e.g. Year 9)
Recruitment: libraries • Contact previous volunteers • Encourage all staff to engage • Encourage work experience students • Tailor the message appropriately • Work with younger volunteers • Run appealing recruitment events • Develop volunteer networking events • Use short films
Sell the message to young people • Make it meaningful • Show how it adds to CVs • Use peer quotes/ case studies • Use films, audio, posters • Sell the benefits to parents
SRC volunteering growth plan: Supporting young people Discussion: • How will you improve the quality of your offer to young people? • Developing roles and opportunities • Training • Recognition, rewards, incentives
Developing roles and opportunities Clear roles Leadership roles Focus groups Workshops/skills sessions
Training for young people • Empower them to be confident advocates • Agree minimum and maximum number • Organise small sessions in largest libraries • Add value for returning volunteers
Recognition • ‘Thank you’ certificates • Letter for their school/ college • Celebration events to recognise achievement • Secure an author visit
Rewards and Incentives Prize draw for volunteers Offer small expenses Local partner providers Group prizes
Accreditation Guides (10-14): Baden Powell Challenge, badges Senior Section (14-25):badges and activities Queen's Guide Award (16-24) – “Community Action” element of 12 month Award. Girls use the 'Go' achievement record Contact local Commissioners/ Unit Leaders or County Queen's Guide Coordinator. www.girlguiding.org.uk Other: Scouts (Explorer/ Network/ Queens Scouts) DofE(‘Volunteering’ element)
SRC volunteering growth plan: Sustaining youth volunteering Discussion: How will you sustain youth involvement in your library after the summer?
Sustaining beyond the summer • Recruit volunteer champions for outreach • Involve staff in after-Challenge planning • Support volunteers to set up an Ambassador group • Involve volunteers in service planning • Build relationships with school careers/work experience adviser
Reading Activists Challenge £1m Paul Hamlyn gift Aimed at 13-24s Reading and volunteering with a focus on skills National website, local ownership linked to existing activity
Next steps After this training Evaluation
Contact details claire.styles@readingagency.org.uk sue.jones@readingagency.org.uk lynne.taylor@readingagency.org.uk sarah.marsh@readingagency.org.uk