All for one and one for all? A Spanish experience of research about media convergence

1. All for one and one for all?A Spanish experience of research about media convergence Ramón Salaverríarsalaver@unav.es 9th International Symposyum on Online Journalism. Austin (Texas), 5th April 2008

2. 1st research project “The impact of the Internet on the mass media in Spain”(Funded by MCyT/MEC 2002-05) • 4 universities (UPV, USC, UMA, UN); 15 researchers • Main results: • National census of online media (01/2005) • A multidisciplinary analysis of the first decade of online media in Spain (1995-2005)

3. Online 1.274 TV > 900 Radio > 4.000 Magazines > 7.000 media landscape in Spain (January 2005) Papers 135

4. variables of analysis • Procedence • Type of content • Geographical distribution • Language • Timeliness

5. procedence

6. type of content

7. type of content, by region Europe Spain General information Specialized information

8. type of content, by region Catalonia General information Specialized information

9. type of content, by region Catalonia General information Specialized information

10. type of content, by region Catalonia Madrid General information Specialized information

11. type of content, by cathegory

12. language

13. CIBERMEDIOSSevilla: Comunicación Social (11/2005) PRINT AND ONLINE NEWSPAPERS IN EUROPEAmsterdam: Het Spinhuis Publishers (12/2005)

14. 2nd research project “Digital convergence on the media” (MEC 2006-09) • 12 universities; 24 researchers • Divided into 4 thematic groups: - technology - management - professionals - content

15. Bilbao Santiago de Compostela Pamplona Barcelona Tarragona Madrid Valencia Alicante Elche Murcia Sevilla Málaga Europe Spain Technology Management Professionals Content

16. 2nd research project “Digital convergence on the media” (MEC 2006-09) • Expected results: • A comprehensive understanding of convergence processes and a proposal of theoretical definition • Analysis of main media convergence cases in Spain (2009)

17. Why researching about convergence?

19. But, what is the real meaning of CONVERGENCE?

20. All for one and one for all?...

21. ...or a just medicine for a declining medium?

22. PROCESS EFFECT convergence = integration

23. there is a convergence process running in almost every media group ...but... there is NOT a result of integration almost in any of these groups

24. CONVERGENCE does not deal only with newsrooms:is a multidimensional process

25. content professional management technology areas of convergence

26. journalistic production TECHNOLOGICAL convergence

27. TECHNOLOGICAL convergence media usage & consumption increasingportability

28. , ... , , ... , ... , , TECHNOLOGICAL convergence Old media blurring

29. selfcompetition cross -promotion coordination integration still many some most MANAGEMENT convergence anyone?

30. Ntasks for1 medium 1 task for1 medium N tasks forNmedia 1 task forN media PROFESSIONAL convergence

31. PROFESSIONAL convergence

32. PROFESSIONAL convergence

33. PROFESSIONAL convergence

34. PROFESSIONAL convergence

35. PROFESSIONAL convergence

36. PROFESSIONAL convergence

37. Many media Multimedia Monomedia CONTENT convergence text + image + sound text | image | sound textimagesound

38. print PDA web mobile TV CONTENT convergence Section Headline 2nd headline Lead (paper) Teaser (web) Body Links Photo Sound Video Semantic tags

39. Now, we finally have a comprehensiveDEFINITION of CONVERGENCE

40. Mediaconvergence is a multidimensional process which, facilitated by the implementation of digital technologies of telecommunication, involves the technological, management, professional and editorial spheres of the mass media, favouring an integration of tools, spaces, work methods and languages, so journalists produce contents that are distributed through multiple platforms, using the specific language of each one.

41. Now, our research question is: is this happening in Spain? To what extent? That’s our goal for the forthcoming months

44. 66 38 111 19 234

45. Final thoughts

46. Final thoughts • Media convergence is inevitable • However, convergence is a process that consists of different spheres • And each sphere has different levels of development, from a minimum to a maximum • Media groups have to decide what is the level of convergence that they need in each sphere • Confusing convergence and integration may be the cause of big management mistakes

47. Many media Uncoordinated newsrooms (not necessarily separated) Redundancy Medium-ruled journalism Final thoughts Convergence will produce shifts like... True multimedia Coordinated newsrooms (not necessarily integrated) Complementarity Content-ruled journalism BEFORE AFTER

48. “ If people want information beamed directly into their minds, we will create a cerebral cortex edition. ” Arthur Sulzberger Jr. Chairman ofThe New York Times Co., 2002

49. CONTACT Ramón Salaverría, PhDrsalaver@unav.es Facultad de ComunicaciónUniversidad de NavarraE-31080 Pamplona, NavarraSPAINPhone: (+34) 948 425 617 Personal info: http://www.unav.es/fcom/profesores/salaverria.htm 9th International Symposyum on Online Journalism. Austin (Texas), 5th April 2008