1 / 11

What does this advert suggest about children’s behaviour?

This advert explores how children's behavior is influenced by Social Learning Theory, emphasizing observational learning and mediating processes between stimuli and responses. It delves into Bandura's SLT research, highlighting factors like attention, encoding, reproduction, and motivation. Ethical considerations and conclusions are discussed.

kfederico
Download Presentation

What does this advert suggest about children’s behaviour?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What does this advert suggest about children’s behaviour?

  2. Today’s session

  3. Behaviourism S R Behaviourists aren’t interested in what happens in between S and R. They don’t think you need to know.

  4. Social learning theory S O R Social Learning Theorists say that things take place within the organism that mediate between S and R. You do need to know about the person’s mental processes.

  5. Social learning theory • Agrees with behaviourist learning theories • Classical conditioning • Operant conditioning • Adds two important ideas: • Mediating processes between stimuli & responses • Observational learning

  6. Bandura’s SLT research

  7. What did the children need to do in order to reproduce the behaviour later?

  8. A person pays attention to someone else’s behaviour They memorise the behaviour they have observed They practice the behaviour themselves Given a reason, they may use it Encoding Imitation Motivation Social learning theory Attention

  9. Social learning theory • Observation • Model & modelling • Imitation • Reinforcement & punishment • Vicarious reinforcement & punishment

  10. Bandura (1965) Aims and conclusions External validity Internal validity Ethical issues

  11. Mediating factors • What is the observer paying attention to? • How effectively have they encoded the behaviour? • How able are they to reproduce the behaviour? • Do they have the motivation to perform the behaviour?

More Related