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How mice and SEX can help your marketing David Peel, MBA, MCIM

Discover how understanding customer psychology and leveraging mice and sex can enhance your marketing strategies and drive business success. Learn practical tips and techniques to attract and retain customers.

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How mice and SEX can help your marketing David Peel, MBA, MCIM

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  1. How mice and SEX can help your marketing David Peel, MBA, MCIM

  2. However more than 4,400 patents have been issued by the United States Patent and Trademark Office for new mousetraps, with thousands more unsuccessful applicants, making them the "most frequently invented device in U.S. history”

  3. “Build a better mousetrap, and the world will beat a path to your door” American Philosopher Ralph Waldo Emerson, 1803 – 1882 (misquoted)

  4. Service • EXposure

  5. Why is Service important? Satisfaction ratings are influenced more by how patients are treated than bysound quality and speech intelligibility that the hearing aids provide. Lena Wong, et all 2003

  6. Good Service 81% tell their friends and family about it 45% broadcast their experiences on social media 35% will write about it on internet review sites 52% will continue to do business with your company 24% will choose you over your competitors for up to two years Dimensional Research 2013 https://relate.zendesk.com/articles/customer-lifetime-value/?_ga=1.88154651.1427702142.1446800974

  7. EXposure MAKE A NOISE ABOUT YOUR BUSINESS

  8. Engage with your community • Support major local events • Organiseyour own charity fund raising • Get out and about • Get in the local press • Get on local radio

  9. The Hearing Care Centre in Colchester, raised £900 for Hearing Dogs for Deaf People at a charity golf day.

  10. Enter business awards

  11. Business awards • Publicity at the time • Good for team spirit • Ability to “brag” in your other publicity • Useful business health check

  12. Make the most of what you have

  13. Dare to be different The Hearing Care Centre in Ipswich runs very successful quiz nights

  14. …has a “Pudding Club” and sells cakes for Charity. All good ways to make a noise in their community

  15. Generating publicity

  16. Easter Bunny

  17. Press Photo Opportunity

  18. Dare to be different Invite your local MP, Mayor or Council leader to have their hearing tested Arrange for a reporter on your local paper to experience hearing loss for a day Sponsor a local sports teamAbseil down a tall building

  19. Measure your success

  20. Measure your success If you don’t spend time checking if what you have done has worked how will you know if you ought to do it again!!

  21. Measure your success How did you hear about us? Who recommended us to you? Have you seen newspaper stories about us? Why did you choose us?

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