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Potential Markets. Open water recreation Beaches attract millions of visitors every year (over a billion in the USA), many of whom swim A device that would allow them to swim more quickly, further, more easily could tap a huge possible market
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Potential Markets • Open water recreation • Beaches attract millions of visitors every year (over a billion in the USA), many of whom swim • A device that would allow them to swim more quickly, further, more easily could tap a huge possible market • A similar, though smaller, market comprises people who visit lakes (especially those that encourage light water sports such as sailing) • Regular / exercise swimmers • Many people regularly swim as a form of exercise or recreation • An Aquabike would allow them to travel further, more quickly, and explore more varied areas of water • However, it would obviously be no use in swimming pools • It is also unlikely that an Aquabike would exercise as wide a range of muscle groups Possible Opportunities Main Opportunities Development-based Opportunities • Snorkelling / scuba diving • One problem encountered when snorkelling is the lack of certainty and controllability of limb movement / minimum depth • This can lead to contact with coral or dangerous organisms, causing habitat damage and injury • An Aquabike (or development thereof) would provide a stable craft with a fixed depth, and minimise wayward limb movement • It could also provide enough buoyancy to dispense with constant paddling, allowing more surreptitious and effective observation • A less buoyant, version could be developed, affording divers greater underwater mobility while again minimising limb flailing • Water travel appliance hire • Activities such as kayaking and canoeing are popular in locations all over the world • A Google search for “kayak hire” gives 32,000 results on UK pages alone • The hire market would give exposure to Aquabikes, and overcome a possibly high selling price • They would combine initial novelty value with a more ‘immersed in nature’ approach to open water exploration • An Aquabike that relied on a simple leg movement could overcome the problem of people with physically weak arms or poor coordination • Military activity • Army personnel sometimes require silent and simple transport for approaching potentially hostile coastlines or other aqueous environments • An Aquabike could provide a simple, easy-to-use solution • Development sponsorship can amount to millions of dollars
