1 / 16

Recap Quiz

Recap Quiz. Week 4. Answer: B. Answer: B. Answer: A. Answer: B. Answer: A. Answer: B. Answer: C. Answer: B. Answer: B. Answer: B. Answer: A. Answer: B. AlL TOPICS COVERED NOW!. Moving onwards to the course recap. IMC Targeting (including the …graphics)

khanh
Download Presentation

Recap Quiz

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Recap Quiz Week 4

  2. Answer: B

  3. Answer: B

  4. Answer: A

  5. Answer: B

  6. Answer: A

  7. Answer: B

  8. Answer: C

  9. Answer: B

  10. Answer: B

  11. Answer: B

  12. Answer: A

  13. Answer: B

  14. AlL TOPICS COVERED NOW! Moving onwards to the course recap.

  15. IMC • Targeting (including the …graphics) • Positioning (including the different benefits) • Behaviour • Brand image • Brand awareness • Brand equity • Accountability (measuring effectiveness) The topics you really should know about…

  16. Why using an advertising agency? • The distinct advantages/limitations of the different traditional media! • (Effective/)reach/frequency/GRP/CPM(/TM)/weight! • Reach vs. frequency! • Endorsers (TEARS vs. ‘no tears’)! • Tutorial cases! The topics you really should know about…

More Related