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INTERNET AND MOBILE MARKETING OF TRADE FAIRS AND EXHIBITIONS

INTERNET AND MOBILE MARKETING OF TRADE FAIRS AND EXHIBITIONS. 21st April, 2009. Presented by: Antti Kotaniemi, Tanja Lahtinen, Tuomas Lakanen, Tommi Nummela, Tiina Tulijoki, Janne Pirttiniemi, Jussi Valtanen, Niina Virnala, Nina Vuorinen, Mira Väänänen. Content.

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INTERNET AND MOBILE MARKETING OF TRADE FAIRS AND EXHIBITIONS

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  1. INTERNET AND MOBILE MARKETING OF TRADE FAIRS AND EXHIBITIONS 21st April, 2009 Presented by: Antti Kotaniemi, Tanja Lahtinen, Tuomas Lakanen, Tommi Nummela, Tiina Tulijoki, Janne Pirttiniemi, Jussi Valtanen, Niina Virnala, Nina Vuorinen, Mira Väänänen

  2. Content • Internet as a part of integrated marketing communications • Successful exhibition promotion - web pages of trade fairs • Integrating Internet marketing into marketing communications mix

  3. Internet as a part of integrated marketing communications • Sales Promotion • Personal Selling • Internet • Direct Marketing • Public Relations

  4. Integrating Internet marketing into the marketing communications mix Integrated marketing communications

  5. New communication tools

  6. Web-pages of trade fairs are supposed to be

  7. Map to and of the exhibition site Trade fair programme Stand prices of trade fairs Contact details of the organizer Registration forms available for downloading Feedback page Site for exhibitors

  8. Site for customers • Map to and of the exhibition site • Trade fair programme • Ticket prices • Contact details of the exhibitors • Links to exhibitors’ web pages • Feedback page

  9. Web-pages should have... • Updated information before, during and after the trade fair • Clear visual outlook

  10. Examples: www.piramk.fi/ypmessut www.matkamessut.fi

  11. Examples: Integrated marketing communications before a trade fair • Website address of the trade fair clearly visible in all off-line advertisements, timetables, programmes, brochures, TV, radio etc. • Media relations • Press releases must also be available for downloading

  12. Integrated marketing after a trade fair • Advise customers/exhibitors to give feedback via the webpage • Press releases must also be available for downloading • Pictures/films of the trade fair available online • CD-rom of all presentations and speeches etc. available after the trade fair

  13. Mobile marketing • The best target group for mobile marketing is consumers under the age of 25 years • It is against the law to operate without a permission from the consumers • The mobile marketing stands out from other ways of marketing by: • It is effective • It is more personal • It reaches people faster • It is interactive

  14. Mobile marketing of trade fairs • Push- and pull-based • Trade fair visitors can request for quotations etc. from exhibitors to his/her mobile phone • Activating visitors to participate in a contest • Technology: Bluetooth, LBS (location based), SMS, MMS

  15. The best benefits can be achieved by connecting the Internet and mobile marketing with traditional marketing communications Benefits

  16. This is the future • Nokia N-Series; N97

  17. THANK YOU FOR YOUR ATTENTION !

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