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Sunflower Incorporated

Sunflower Incorporated. Contributors Sachin H 16 Mahesh N 26 Money K 21 Rohit S 43 Sumeet R 39 Minal Ghag 13. Introduction. Large Distribution Company for salty snacks and liquor spread across United States and Canada.

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Sunflower Incorporated

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  1. Sunflower Incorporated Contributors Sachin H 16Mahesh N 26 Money K 21 Rohit S 43Sumeet R 39 Minal Ghag 13

  2. Introduction Large Distribution Company for salty snacks and liquor spread across United States and Canada. On comparison of profits across regions it was learnt that the profits varied widely. Appointment of Agnes Albanese to monitor purchase and pricing. Standardization of pricing and purchase decisions across regions. However, the Change plan was ineffective, and led to its failure. Few reasons been considered while Analyzing the SWOT are as follows:

  3. Sunflower Incorporated STRENGTHS • A large distribution Co. spread across US & Canada. • Key players in snacks and Liquor. • Efficient Resources. • Autonomous regions with know-how of local tastes & preferences. • Distributes national & local brands.

  4. Sunflower Incorporated WEAKNESS • Selling low quality products in some regions. • Communication gap between the HQ and the regions. • Implementation of the change program without proper analysis. • Lack of co-operation by executives

  5. Sunflower Incorporated OPPORTUNITIES • Create an 'Add On' to existing Products. • Introduction of one stop shopping. • Explore new verticals. • Peak season expected. • Use of internet as a marketing tool • Approach additional vendors as partner, publisher or advertiser.

  6. Sunflower Incorporated THREATS • Intense price competition. • Use of low quality products to boost profit margins. • Launch of new products by competitors. • Distribution of some items under private labels.

  7. External Stake Holders Competitors Customers Vendors Media

  8. TOWS ANALYSIS - Customers S – O Strategy Large presence in different regions - to increase the customer base which in turn will result in good profits. Dealing in national and local brands - the company can cater to the needs of the customer. O-T Strategy Use of new marketing tools (internet) - face the competition and create a brand image among the customers. Develop Network through Local Vendors – the company can reduce the distribution costs and will be able to deliver quality products.

  9. TOWS ANALYSIS - Customers W – T Strategy Bad product release spoils product image...and effects the ability to sell - tap only affected regional stores.

  10. TOWS ANALYSIS - Competitors S – O Strategy Experience of overseas selling - can target more verticals in different regions. O-T Strategy Use of new marketing tools (internet) - face the competition and create a brand image among the customers. Develop Network through Local Vendors – the company can reduce the distribution costs and will be able to deliver quality products

  11. TOWS ANALYSIS - Vendors O-T Strategy Develop Network through Local Vendors – the company can reduce the distribution costs and will be able to deliver quality products (Intense competition) Continuous evaluation to track vendor performance. (threat of misuse of autonomy provided)

  12. TOWS ANALYSIS - Media O - T Strategy partnerships with a publisher or advertiser To tackle against competitors.

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