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The War for Talent

The War for Talent. People are your distinct advantage People are your only appreciating asset People are a Top 3 line item investment Boomers are retiring at an increasing pace There is competition for your existing talent and new talent. Thus TALENT DESERVES A STRATEGY.

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The War for Talent

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  1. The War for Talent • People are your distinct advantage • People are your only appreciating asset • People are a Top 3 line item investment • Boomers are retiring at an increasing pace • There is competition for your existing talent and new talent Thus TALENT DESERVES A STRATEGY

  2. Global Talent Shortage Source: Manpower Workforce Survey 2013

  3. Global Talent Shortage Source: Manpower Workforce Survey 2013

  4. The Region’s Needs

  5. We are a region with a lot to offer Allegan Barry Ionia Kent Lake Mason Mecosta Montcalm Muskegon Newaygo Oceana Osceola Ottawa 1.6 million West Michigan Source: Economic Modeling Specialist International via The Right Place

  6. Commuting Patterns of ResidentsEvidence supports the belief that the Region 4 is one labor market Source: Census on the Map 2011

  7. Projected Workforce Supply Flow Employment 65 and older Measurement Error In-Migrants 33% Emerging workforce (HS & college grads) Existing workforce age 50-64 15% 8% Existing workforce age 18-49 34%

  8. Where are the Jobs? Wisconsin 122,126 Ohio 206,719 6,027,363 Jobs Indiana 116,393 Michigan 161,781 Jobs Source: MI Department of Technology, Management, & Budget

  9. Where is the Competition? Milwaukee 1.5 mil Columbus 1.9 mil Indianapolis 1.9 mil West Michigan 1.6 mil Source: U.S. Census Bureau

  10. Talent Strategy

  11. Talent Strategy It’s not just about Attraction – Focus on Retention Your Employment Brand is created by ALL of these people

  12. Understand what the candidate is thinking • Learn about the whole family • Interests • Special needs • Concerns • Decision & Retention directly related to comfort of family • Embrace non-traditional family members

  13. How are you finding the talent? • Leveraging Social Media? • LinkedIn • Twitter • Facebook • Managing a pool of passive candidates? • Or “posting, praying, and processing”? • Managing your employment brand online? Invest in your recruiting RESOURCES

  14. Utilize Your Employees’ Networks • Alumni organizations • Fraternity or sorority • Professional organizations • LinkedIn • Community Boards • National networks • Past companies Your recruiters will never have a network equal to your entire organization’s

  15. Seeking Best Practices How does your recruiting team • “Sell” the job opening? • “Sell” your company? • “Sell” your community? • “Sell” this region? • Ask questions? • Close the deal? A great recruiter is a great sales person

  16. West Michigan – Elevator Speech • Top 10 employers employ 62,000 people • More than 90 international companies • 24 colleges and universities • 18 world class beaches • Michigan’s only professional ballet • Over 130 miles of mountain bike trails • Nation’s only luge open to the public www.hellowestmichigan.com

  17. Key Points • Our greatest COMPETITORSare other tertiary markets • Your RECRUITERSare KEY to your success • Your ENTIRE TEAM • Must learn the elevator speech for West Michigan & your company • Must leverage their network for recruiting Candidates’ decisions are holistic Talent Deserves A STRATEGY

  18. How We Help

  19. Resources

  20. addresses these CHALLENGES Competitiveness Awareness Messaging

  21. NationalandState–WideEfforts

  22. HelloWestMichiganCareer Continuum We seek to attract and retain talent in all three of these stations of life

  23. MiReason.com

  24. MichiganMediaSolutionsCampaign

  25. Search Engine Marketing, SEM Ads Top Keyword Hits • Grand Rapids MI jobs • Jobs in Grand Rapids Michigan • Holland MI jobs • Jobs in Grand Rapids • Jobs in Kalamazoo MI Click Through Rate .85% Last 7 days

  26. Geographics Detroit New York City Los Angeles Chicago Columbus Minneapolis Atlanta Milwaukee Washington D.C. West Michigan

  27. HowAreWeFound Top Referral Sites • Career Builder • MiReason • Herman Miller • Amway • Facebook • Job Portal • Cornerstone • GVSU • WMU • Google • LinkedIn Top Organic Keywords • Hello West Michigan • Suburbs of Grand Rapids MI • West Michigan • Hellowestmichigan.com • Volunteer Grand Rapids • West Michigan Jobs

  28. 84,400 pageviews on hellowestmichigan.com GREATER VISIBILITY WITH CANDIDATES IN THE LAST YEAR… 34,500 unique visitors to hellowestmichigan.com Google “West Michigan” and we are 6th

  29. Recruitment & Retention Process

  30. 339 resumes sent Successful Connections • Trailing Significant Others/ • People interested in West MI • Effective • Personal touch • More candidates • Featured on homepage 65 candidates accepted full-time offers

  31. Return on Investment • Lower recruiting costs • Additional source for talent • Improve employee retention • Establishes West Michigan as a destination for top talent

  32. What’s Next

  33. 2014 Initiatives • Enhanced programming • Trailing significant others • Interns • Employers • Colleges/Universities • Awareness campaign • Expanded targeting to include specific talent fields • Growing membership

  34. Help Us Say Hello • Encourage candidates to use hellowestmichigan.com • Tell businesses we are a proven system • Recommend membership to businesses • Share a reason on MiReason.com

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