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Twitter .ORG :

Twitter .ORG :. What, why, who and how for Nonprofit Organizations using Twitter. AmySampleWard.org Amy Sample Ward NetSquared.org. Twitter .ORG :. Road Map: What is Twitter? Why use Twitter? Who’s using Twitter? How do I get started?.

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Twitter .ORG :

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  1. Twitter.ORG: What, why, who and how for Nonprofit Organizations using Twitter AmySampleWard.orgAmy Sample WardNetSquared.org

  2. Twitter.ORG: • Road Map: • What is Twitter? • Why use Twitter? • Who’s using Twitter? • How do I get started? What, why, who and how for Nonprofit Organizations using Twitter AmySampleWard.orgAmy Sample WardNetSquared.org

  3. What is Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org

  4. What is Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org

  5. To LISTEN: • Find conversations • Find who’s having the conversations • Find out how you/your organization can contribute • Identify what’s missing from the conversations (may be an opportunity to ramp up your resources or information section on your website) Why use Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org

  6. To CONVERSE: • Ask questions • Answer others’ questions • Pass on information, links, and ideas • Connect with your community members, potential funders, volunteers, and those passionate about your organizations’ work Why use Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org

  7. 3 Case Studies The Women’s Museum National Wildlife Federation AmnestyUK Who’s using Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org

  8. Who’s using Twitter? • What they are doing RIGHT: • Balanced stream • Being real • Motivating the community AmySampleWard.orgAmy Sample WardNetSquared.org

  9. @TheWomensMuseum • Balanced Stream: • link to your website, and link to others’ • talk about campaigns, talk about news, talk about what other people are interested in, too • Ask questions and offer answers • Say “please” and “thank you” always! Who’s using Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org

  10. @TheWomensMuseum • Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website Who’s using Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org

  11. @TheWomensMuseum • Motivating the Community: • Create campaign beyond today • Know the audience • Know the tool • Find allies and promoters Who’s using Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org

  12. Who’s using Twitter? • What they are doing RIGHT: • Amplifying the message • Being real • Connecting the community AmySampleWard.orgAmy Sample WardNetSquared.org

  13. @NWF • Amplifying Message: • Diverse content • Include links • Call to action • Recognize participants (and say “thank you”) Who’s using Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org

  14. @NWF • Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website Who’s using Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org

  15. @NWF • Connecting the Community: • Create campaign beyond today • Know the audience • Know the tool • Find allies and promoters • Connect it in real-time with your website Who’s using Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org

  16. Who’s using Twitter? • What they are doing RIGHT: • Personalizing the organization • Being real • Shining light on real issues AmySampleWard.orgAmy Sample WardNetSquared.org

  17. @AmnestyUK • Personalizing the Organization: • Talk like people, not press releases • Include links • Use the tools • Invite the community at large to join you! Who’s using Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org

  18. @AmnestyUK • Being Real: • link to your website • Be honest about who’s “behind the curtain” • Use the settings to provide more information • Connect back to Twitter from your website Who’s using Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org

  19. @AmnestyUK • Shining Light on Real Issues: • Integrate with other platforms • Create options specific to tools • Provide all the tools supporters need • Recognize participants (and say “thank you”) Who’s using Twitter? AmySampleWard.orgAmy Sample WardNetSquared.org

  20. How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org

  21. How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org

  22. How do I get started? AmySampleWard.orgAmy Sample WardNetSquared.org

  23. Thank you so much! • Looking forward to continuing the conversation with you online: • @amyrsward • amysampleward.org • amy@amysampleward.org Twitter me! AmySampleWard.orgAmy Sample WardNetSquared.org

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