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Media Marketing Planning

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Media Marketing Planning

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    3. Strategic Media Management & Planning The most innovative and highly creative advertising in the world can fail if it’s presented to the wrong audience, or if it’s presented at the wrong time, or if it’s presented in the wrong place.

    4. Strategic Media Management & Planning The media department is responsible for placing advertising where it will reach the right people at the right time and in the place...and do so in a cost-effective way.

    5. Strategic Media Management & Planning Data - Cotton Information - Yarn Knowledge - Cloth Wisdom

    6. Where can I? Demographic Data Population Age group Economic indicators Top cities

    7. Where can I? Literacy State wise prosperity National income Per capital income Income Break-up SEC classification

    8. Where can I? Press Newspaper Magazine Television Cable TV

    9. Where can I? Radio Outdoor Cinema Internet Banner Readership

    10. Where can I? Viewership Listenership Surfer Market Market Size

    11. Where can I? Market share Brand performance Ad spend Market spend

    12. Where can I? Indian market (ownership) Media Plan Media Market Media Model Media Mix

    13. Where can I? Media Buying Media Buyer Reach & frequency AOR Dagmar (Defining Goals for Measured Advertising Results)

    14. Information Sources INFA Yearbook INS Yearbook Advertisers Yearbook Audit Bureau of Cir. Census data

    15. Information Sources National Readership Survey Indian Readership Survey Indian Demographic Market CMIE Press in India

    16. Information Sources NSS rounds on consumer expenditure ORG retail audit IMRB Pulse data All India Radio/Others RS

    17. Information Sources Doordarshan Satellite channel profile Mille Rates Survey ORG press audit ORG TV audit

    18. Information Sources Media Fact Book O&M Lintas Mudra Rk Swamy BBDO

    19. Information Sources Statistical Outline of India Statistical Abstract Statistical Yearbook TAM aMAP (Audience Measurement & Analitics)

    20. CMIE- Special Reports Profiles of Districts Profiles of States Industry: Market Size & Shares….

    21. Useful Periodical Admap Advertising Age Cable Quest Campaign International Journal of Advertising

    22. Useful Periodical Journal of Advertising Journal of Advertising ResearchJr. of Current Issues & Res. in Adv. Journal of Marketing Research Journal of Communication Management

    23. Useful Periodical Journalism & Mass Com. Quarterly Management Communication Q. Media Asia Newspaper Research Jr. Outdoor Today / Solus

    24. Useful Periodical Impact: The Marketing, Advertising and Media weekly USP AGE Strategic Marketing Pitch

    25. Useful Periodical Journal of Radio Studies Hard News Satellite & Cable TV

    26. Useful Periodical Brand Reporter The Economic Times The Hindu Business Line Business Standard The Financial Express

    27. Useful Website Http://WWW.auditbureau.com Http://WWW.censusindia.com Http://WWW.agencyfaqs.com Http://WWW.Indiastat.com Http://WWW.indiainfoline.com

    28. Useful Website Http://WWW.exchange4media.com Http://WWW.economywatch.com Http://WWW.org-marg.com Http://WWW.imrbint.com Http://WWW.magindia.com

    29. Useful Website & Info. Http://WWW. aejmc.org Http://WWW.cmie.com Http://WWW.warc.com Http://zenithmedia.com/ Http://WWW. advertising.utexas.edu/ research/Topics.html

    30. Useful Website & Info. http://www.indiantelevision.com http://www.tamindia.com/tamindia/ http://www.indiannewspapersociety.org MICA Urban/Rural Market Ratings

    31. Media Agency Rating Agency Rating Group M 7.05 Madison 6.60 Starcom 6.42 Initiative 6.35 Carat 6.15 Lodestar 6.04

    32. Media Agency Rating Media Com 6.00 Universal McCann 5.92 Time 5.89 Zenith 5.76 Media Planning Group 5.74 OMS 5.72 Media Direction 5.71 Source: Brand Equity. The Economic Times, 28th April 2004

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