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Innovation, Incentives, and the Tried and True Monica Masemer, RN, BSN Wilma Gillis, CRNA, MS

Innovation, Incentives, and the Tried and True Monica Masemer, RN, BSN Wilma Gillis, CRNA, MS. Advancing the science of anesthesia through education and research. Categories of Advocate Strategies. Communication Fundraising Events Gratitude Reinforcement

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Innovation, Incentives, and the Tried and True Monica Masemer, RN, BSN Wilma Gillis, CRNA, MS

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  1. Innovation, Incentives,and the Tried and TrueMonica Masemer, RN, BSNWilma Gillis, CRNA, MS Advancing the science of anesthesia through education and research

  2. Categories of Advocate Strategies • Communication • Fundraising Events • Gratitude Reinforcement • Rechanneling of “Comments/complaints” • Remaining Connected Advancing the science of anesthesia through education and research

  3. What other charities have you supported and why? Advancing the science of anesthesia through education and research

  4. Philanthropy in the US • Total giving to charitable organizations was $298.42 billion in 2011 (about 2% of GDP). Increase 4% from 2010. • Majority of giving came from individuals = $217.79 billion (73%) representing a 3.9% increase over 2010. • Top donation categories: 1. Religious organizations = 32% of all donations ($95.88 billion) 2. Education = 8% ($38.87 billion) • Take home message: PEOPLE WANT TO GIVE! Mission: Advancing the science of anesthesia through education and research

  5. The statistics tell us… • Individual giving is the cornerstone of successful development programs with major gifts leading the way • Donors are more sophisticated and want “impact” and involvement Advancing the science of anesthesia through education and research

  6. Why do people give? • To demonstrate power • Tax and financial planning considerations • Gain influence, professional advancement • Peer approval • Ego gratification/self esteem • Recognition from peers • Identify with a worthy cause of goal • Sincere desire to help/care • Belief in the mission • Immortality • Diminish negative feelings, guilt, fear, anger • Express deep emotion - grief (memorial) or Joy (commemorative) • Give something back • For the joy of it. Advancing the science of anesthesia through education and research

  7. Why do people give? Because They Are Asked!!! Advancing the science of anesthesia through education and research

  8. What are donors looking for? • Positive image • Vision, uniqueness, urgency • Impact on community / society • Strong strategic planning / financial management • Prioritized needs • Clear description and outcomes of the project(s) to be funded • “Fit” with the donor • Sense of permanence Advancing the science of anesthesia through education and research

  9. With whom must the Advocate Communicate? Advancing the science of anesthesia through education and research

  10. Everyone Possible! • State Association Boards/Presidents • State Members • Students within state • AANA Foundation and Staff • Industry Stakeholders Advancing the science of anesthesia through education and research

  11. Communication…the KEY to Fundraising Elements of the communication process: • Message: What we want to say • Recipients: Those to whom we want to say it • Results: The action we want them to take • Media: The vehicles we choose to deliver the messages.

  12. Elements of Effective Advocate Communication • Do not assume your message is known • Expect that new people will hear/read each time • Be clear/concise • Be enthusiastic, positive • Utilize resources and proofing • Repeat the message Advancing the science of anesthesia through education and research

  13. 7’Cs of Communication CONSIDERATE COURTEOUS COMPLETE CONCRETE CONCISE CORRECT CLEAR

  14. Communication “Do’s” • Use precise, memorable and powerful words • Support your words with visual aids • Give examples • Make eye contact • Active listening • Paraphrase • KISS – Keep it short and simple • Avoid interrupting • Use appropriate facial expressions • Exhibit affirmative head nods Advancing the science of anesthesia through education and research

  15. Communication “Don’t’s” • Avoid the use technical terms not understood by majority of people • Do not speak too fast or too slow • Do not send mixed messages • Do not be fake Advancing the science of anesthesia through education and research

  16. Barriers to Communication • Misleading statements • Promises that cannot be kept • Misrepresented facts • Negative presentation of information • Boring delivery • Stale message • Entitlement to donations & help • Lack of follow-through • Long, wordy, rambling • Poor timing Advancing the science of anesthesia through education and research

  17. Keep it fresh and positive Advancing the science of anesthesia through education and research

  18. Annual Chat with State Leaders • You will be at state meetings to promote the AANA Foundation • You would like to vend in vendor reception • You would like to speak or show brief power point at business meeting • You are willing to come to board meeting(s) for presentations Advancing the science of anesthesia through education and research

  19. Annual Chat with State Leaders – (cont.) • You would like the BOD to consider several ways to support the Foundation • You would like to include an article in each newsletter • You may have news flashes or communications to blast to members • You will do donor recognition and thank yous Advancing the science of anesthesia through education and research

  20. Annual Chat with State Leaders (cont.) • You are available for questions about the Foundation, email/phone/presence • Suggest/seek nominations for AANA Foundation Recognition Awards • Would they co-sponsor you attending meetings or training sessions? • Is there anything that the BOD needs from you? Or for you to tell Foundation? Advancing the science of anesthesia through education and research

  21. To the state membership…. • Value message • Fundraising goals/progress • Options for donating • Fundraiser plans/results • State Recognition Awardees • Scholarship and grant recipients • Friends for Life or Gertrude Fife Society Advancing the science of anesthesia through education and research

  22. ….And most important of all Gratitude expression for their donations should never be forgotten! Advancing the science of anesthesia through education and research

  23. Why Communicate with Students? • Engage them in lifelong giving. • In case they never heard what the Foundation does. • They are eager to belong/serve. • School faculty usually love help with professional issues curricula. • Utilizing students at state meetings makes it more fun for them! Advancing the science of anesthesia through education and research

  24. Per Past President Malina “Our students are 10% of our membership but 100% of our future.” Advancing the science of anesthesia through education and research

  25. Don’t forget to communicate with Park Ridge! • They are our resource for doing the job well. • They can give us lists, facts, ideas, tools, referrals. • They need us to keep a finger on the pulse of the membership. • Share what you publish to your members. It may help/inspire another Advocate. Advancing the science of anesthesia through education and research

  26. Industry Stakeholders • Consider asking local corporations in your state for sponsorships. • Promote our profession within the corporate arena. • Contacts can be invaluable! • Let AANA Foundation know of possible corporate sponsorships to foster. Advancing the science of anesthesia through education and research

  27. Audience Advancing the science of anesthesia through education and research

  28. Audience Traditionalists, Pre -1946 Mission Focused – 18% New Philanthropists, 1946-present, Outcome based – 82% Want to make gifts where they can see impact and outcomes Constant contact Like easy ways to give Less trusting of charities with their money, rather volunteer Change is good Entrepreneurial – tend to make gifts from their business • Savers • Trust charity • Like to leverage gifts • Believe in referrals • Prefer face-to-face • Passing on values • Enjoy opportunities to be memorialized Advancing the science of anesthesia through education and research

  29. Innovation • Utilize your state’s website • Facebook, twitter, blog • Text-to-donate • State newsletter – tribute to educators, update members on meetings, holiday letter • Networking, partnering, mentoring • Collaborations between groups with common interests Innovation is the “successfulimplementation of new ideas”.

  30. 2011-12 Innovations • Student Facebook page • Dollar$ for Scholars • Student giving in FY12 from all sources was $9,775 (1.2%) • Goldmail, “Student Spotlight” Advancing the science of anesthesia through education and research

  31. Advancing the science of anesthesia through education and research

  32. Fundraisers 101 • If you do not ask, they (many) will not give! • Members will come to expect that meetings are another opportunity to give to the Foundation. • Options are limitless and must not become stale. Advancing the science of anesthesia through education and research

  33. Silent Auctions Advancing the science of anesthesia through education and research

  34. Silent Auctions • Solicit donors for items • Draft bidding sheets • Design display • Add thank you and receipt into paperwork at table for each item • Man the table for Foundation conversations • Have help for end of auction’s distribution and payment • Not necessarily a tax deduction Advancing the science of anesthesia through education and research

  35. Silent AuctionsIs there a down side? • Cumbersome paperwork • Packing and schlepping • Only the winner may be writing a check • Logistics are greater than other options • People are confused about the tax deductability issue. Advancing the science of anesthesia through education and research

  36. Raffles • Follow state rules • Allow AANA Foundation to know • Motivational prizes—what works! • Members love to donate and get recognition, winners like to win • Involve students in ticket sales • Not tax deduction, but more individuals donate Advancing the science of anesthesia through education and research

  37. 50:50 Raffle • No prep other than ticket roll purchase • Again, involve others (students) in sales • ½ of cash is prize • Customary within AANA for winners to give back ½ • BUT…no guarantee! Hard to face losing ½! • Not a tax deduction, but more people donate

  38. Motivated Winner then Donor at Golf Outing 50:50

  39. AANA Meetings and Assemblies • Foundation Fundraising events at ALL • Local donations for national auctions and prizes • State association sponsorship • Advocate helpers are needed Advancing the science of anesthesia through education and research

  40. Golf Outing Prizes Advancing the science of anesthesia through education and research

  41. Silent Auction at AANA Booths or FRs • Artwork • Crafts • Functional items • Travel or vacation • Tickets • Antiques or “formerly owned by” items Advancing the science of anesthesia through education and research

  42. Past State Challenges • Fundraising in competition • Regional/state to state • Recognition • Consider a challenge to members at state meetings for an alternate fundraiser Advancing the science of anesthesia through education and research

  43. “Table Assignments” • State President has full agenda, design a 2-3 minute talk for next state meeting highlighting 3 points on index card for your table. • Write a fun newsletter article including items on your table’s index card. • A CRNA wants to explore a special donation. Talk about your option and have a phone call with him/her. Advancing the science of anesthesia through education and research

  44. Those Pesky Complaints! • Listen carefully and reassure you will follow up • Communicate to AANA Foundation • Provide feedback of your having heard them…and passed on their concerns • Give any factual information, no arguing • Engage them in positive strategies—actions or diversion Advancing the science of anesthesia through education and research

  45. Be there, again and again Advancing the science of anesthesia through education and research

  46. Thanking is not a chore Advancing the science of anesthesia through education and research

  47. Annual Donor Recognition • The MOST important help Advocates render to the Foundation is reinforcing their gratitude! • Your style is fine. • Personalize your message. • Address labels make it quick and easy. • Consider a trinket or coupon inclusion Advancing the science of anesthesia through education and research

  48. Pre-Printed Postcard Idea • Select a photo with meaning • Develop a message • Recognize the level of the donation • Thank them • Give a value message Advancing the science of anesthesia through education and research

  49. Advancing the science of anesthesia through education and research

  50. Beside photo message Research and education are the granite which supports CRNAs’ excellence in practice. Advancing the science of anesthesia through education and research

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