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ACME Lamb

ACME Lamb. Alan Lawrence Tanesa Leib Megan Lynch Trista Myers. Ag Ec 495 December, 2006. History Operations Management Human Resources Marketing Financials Conclusion. Outline. Innovative company created by the Saskatchewan Sheep Development Board

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ACME Lamb

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  1. ACME Lamb Alan Lawrence Tanesa Leib Megan Lynch Trista Myers Ag Ec 495 December, 2006

  2. History Operations Management Human Resources Marketing Financials Conclusion Outline

  3. Innovative company created by the Saskatchewan Sheep Development Board Focus is to add value to lamb by producing additional products from less desirable cuts ACME Lamb“Discover the difference”

  4. Product Line • Seasoned Lamb Kabobs (cooked and uncooked) • Parmesan Lamb Meatballs • Greek Style Lamb Meatballs • Tunisian Lamb Cocktail Sausages • Assyrian Lamb Sausage • Mediterranean Lamb Sausage • Roasted Garlic & Peppers Lamb Sausage • Moroccan Lamb in Orange Sauce

  5. Flow of Work

  6. TML Production Layout Spices Processing Cooking Frozen Finished Product Packaging

  7. Capital Budget • Processing contracted out • Outsourced companies incur costs • Contract and rental costs

  8. Working Capital

  9. Cost of Goods Sold

  10. Accounts Receivable & Accounts Payable

  11. Cash Conversion Cycle • 37day Cash Conversions Cycle • Raw Material Inventory of 7 days • Finished Goods Inventory of 30 days • Receivables of 30 days • Payables of 30 days CCC = 7 + 30 + 30 – 30 = 37 Days

  12. Organizational Structure Operations Management

  13. Human Resources Strategy • CPL Goals • Operations administered by phone • Keep CPL employee numbers low • Hire marketing representative

  14. ACME Employees • 2007 • General Manager • Accountant • Administrative Assistant • 2010 • General Manager • Marketing Representative

  15. Marketing Objectives and Goals • Use all trim provided by Sunterra Meats by 2015 • Approximately 360 000 units of sausage or meatballs • Alter proportion of product sales within CPL • Establish four to five working relationships with retail and wholesale outlets per year • Large urban centers

  16. SWOT Analysis - Internal Strengths Knowledge of industry within company Unique product Minimal number of employees Physical resources Weaknesses Limited capital Promotion Limited employee time

  17. SWOT Analysis - External Opportunities • Market trends • Convenient product Threats • Competitors Agriculture and Agri-Food Canada, 2005

  18. Place • Co-op • Saskmade Marketplace • Expand into new markets • Costco • Trader Joes • Thrifty’s – West Coast • Longo’s – East Coast

  19. Promotion • Print • Taste tests • Trade shows • Samples • Coupons • Meal ideas

  20. Segmentation, Targeting & Positioning • Male and female customers • Age range 25-45 • Middle to High Income • Urban consumer • Ethnic consumers • Large urban centers

  21. Market Analysis

  22. Investment of $79,000 in 2007 Equity capital Loan at 8% Inflation rate 2% Growth rate 10% Financials

  23. Financials - Comparison

  24. Financials - Ratios

  25. Net present value $-95,937 IRR 35.7% ERR 25.2% Financials

  26. Price of lamb kabobs Allowable change of -8% Growth and inflation rate for direct costs Allowable change of 8% Financials – Critical Variables

  27. Conclusion • Focus on selling profitable products • Increase sales • Hire marketing representative • Explore different methods of promotion

  28. Any Questions?

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