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ANALYSIS ON LAPTOP USING QFD. ——— A case Study on Improving Lenovo ThinkPad X201i 3249J4C. 1. 2. 4. 5. 3. CASE STUDY. INTRODUCTION. METHODOLOGY. CONCLUSION. REFERENCES. CONTENT. 1. INTRODUCTION. The purpose: ——Improve Lenovo ThinkPad X201i 3249J4C laptop. Method:
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ANALYSIS ON LAPTOP USING QFD ———A case Study on Improving Lenovo ThinkPad X201i 3249J4C.
1 2 4 5 3 CASE STUDY INTRODUCTION METHODOLOGY CONCLUSION REFERENCES CONTENT
1. INTRODUCTION The purpose: ——Improve Lenovo ThinkPad X201i 3249J4C laptop. Method: ——Quality function deployment (QFD) ——Comparing Lenovo and Sony
We need to improve the Lenovo ThinkPad X201i 3249J4C laptop according to Customer needs . Summary sheet of customer investigation (5 levels scale) 1=don’t attention 5=special focus
The congruent relationship between the indexes customers careand technique index Frequency Speed Memory Material Weight Size Thickness Capacity Hard disk
The parameter comparison between Lenovo ThinkPad X201i 3249J4 and Sony X138JC/P(pink)
2. METHODOLOGY QFD : To help transform the customer needs into engineering characteristics for a product or service, prioritizing each product or service characteristic while simultaneously setting the development targets for the product or service.
Customer Requirements Step 1
Planning Matrix Step 2
Technical Requirements Step 3
Step 4 Relationship Matrix Technical requirements Customer requirements
Step 5 Correlation Matrix
* Frequency Internal memory Material Size Thickness Hard disk Planning Matrix Technical requirements Comparative analysis Import-ance Improvement goal Customer requirements Weight﹪ Else Improv-ement goal Standard increased rate Commodity characteri-stic point Enterp-rise Speed ⊙ ⊙ 5 4 3 5 1.25 ◎ 31.9 Weight ⊙ ○ ○ 5 3 5 5 1.67 ○ 42.6 Capacity ⊙ 5 4 3 5 1.25 ○ 25.5 Importance(%) 17.9 11.9 23.9 16.0 16.0 14.3 Targets Comparative analysis Oppone-nt + = - - - + Technique analysis 3 1 5 4 2 1 Quality character design Desired value Setting House of quality
Frequency Memory Material Size Thickness Hard disk × × × √ √ √ It keeps at the same level as our rivals' and it will not make notable difference to laptop's performance. Thickness and size has great influence on weight. The expense on disk research is low and will boost customer's satisfaction. The cost of frequency's advancement is relatively high. Have additional value in the patent technology Hard to improve in a limited time.
4.CONCLUSION Improving goals: ——A thinner and smaller laptop equipped with a bigger capacity.
5.REFERENCES 1. Sullivan LP (1986) Quality function deployment. Qual Prog19:39–50 2. Chan L-K, Wu M-L (2002) Quality function deployment: a literature review. Eur J Oper Res 143:463–497 3. Cohen L (1995) Quality function deployment: how to make QFDwork for you. Addison-Wesley, New York