School Store Survey

1. School Store Survey By: Max Eckelman Period 3

2. Introduction • These are the results from the survey Marketing students from period 3 designed and distributed. • They offer a large variety of information to help answer questions about opening a new student store. • Survey was conducted October 2006 at DDHS. • A copy of the survey instrument will be provided.

3. Age Group • We surveyed mostly freshmen. • All classes were evenly represented. • Included some staff members. • 84 total respondents

4. Store Location • Most preferred the north building. • There was 87 total responses.

5. Store Hours • Most preferred lunch time as store hours. • There were 80 total respondents

6. Preferred Food Groups • Most preferred the lunch time food options. • All foods options were evenly represented. • There were 163 total respondents

7. Preferred Beverage Groups • Water choices and carbonated beverages were mostly preferred. • There were 159 total respondents.

8. How Much a Consumer Would Spend • Most would spend $2.01 to $4.00. • There were 89 total respondents. • Most wouldn’t spend more than $6.

9. Preferred Items • Most would prefer foods and snacks. • There were 91 total respondents.

10. Average Purchasing • Most would occasionally buy supplies. • There were 81 total respondents. • There was a fairly even representation. • Twice as many would buy supplies.

11. Average Visitations • Most said they would visit weekly. • There were 85 total respondents.

12. Recommendations • Student store is to be held during lunch. • Serve lunch foods and beverages. • Locate in North building. • Carry limited line of supplies.

13. However, • Lunch is a very difficult option for BAM. • A second survey could further study breakfast options.