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A good day, but a busy one

A good day, but a busy one. Starter Group D-COD#1 7 July 2008. Truls LANGEGGEN Telenor Broadcast Convenor of the Starter Group. What brought us here today (1). An observation- Digital content distribution in a converged landscape: Forecasts not met

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A good day, but a busy one

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  1. A good day, but a busy one Starter Group D-COD#1 7 July 2008 Truls LANGEGGEN Telenor Broadcast Convenor of the Starter Group

  2. What brought us here today (1) • An observation- Digital content distribution in a converged landscape: • Forecasts not met • Internet and IP creates major disruption (access, delivery, users’ expectations and behaviours) • End users wants to chose what to see and when • Many companies expects end of broadcasting as we know it • Standardization landscape highly fragmented; fragmentation hinders economic viability of the ecosystems • Technical barriers remain • Interoperability/compatibility should be the objective SG D-COD080707

  3. What brought us here today (2) • A consultation with Industry • One to one and two informal meetings (March and June) • Topics and the need to coordinate seems now very timely • Convergence  different dynamics to be taken into account • Technically: do not re-invent the wheel • ETSI has the right cards in hands to help out • Support from/consult with Industry and Content Producers all along • Technical work and coordination  Starter Group SG D-COD080707

  4. Focus on some technical parameters • Network/bearer agnostic • Modular/scalable architectures and standardized interfaces • Importance of legacy systems • Objective: enable separation of content production from distribution (networks) and delivery (platforms) • Ensure that the end users have easy access to the content and the applications they want.It is also important that they have the possibility to use it where and when they want • “Standards should not pre-empt commercial negotiations and control issues” SG D-COD080707

  5. Snapshot on the Starter Group • Approved by ETSI Board#67 on 12 June • Truls Langeggen (Telenor Broadcast Holding AS) appointed Convenor • Duration of 6 months • Open to all ETSI members • Other participants from industry (inc. SDOs and fora) welcome • Overall objective: present a detailed work programme to Board#69 (November 08) • Technical stream • Liaison/coordination stream • SG’s job  Define a framework, topics and boundaries SG D-COD080707

  6. Generalised Broadband Access Telecommunications Increased Mobility Richer Content Information Technologies Broadcasting Integrated Offer Efficient Delivery Media & Content Providers Pervasive New Services Consumer Electronics Vision of the converged future Now The Future Taken from a NEM presentation

  7. But convergence for the users! Taken from a NEM presentation

  8. Convergence puts content at the centre CE IT IT CONTENT BROADBAND Taken from a NEM presentation

  9. So, on our menu today • Initiate definition on scope of work • Qualify requirements and use cases • Review legacy systems (to interoperate with) • Identify available/emerging specifications for convergence (incl. outside standardization bodies)‏ • Identify missing bricks • List and initiate liaison with standardisation organisations and specification providers (common framework) • Define/agree on a roadmap and a path • Allocate tasks SG D-COD080707

  10. Agenda SG D-COD080707

  11. SG D-COD080707

  12. « Au commencement est le verbe » • D-COD is not a good name choice... "COD" means "Content on Demand" in the IPTV & media business • DCD sounds lousy in French • How about DMCD... Digital Media Content Distribution? • Other suggestions? SG D-COD080707

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