Knowledge Management 3M Company

1. Knowledge Management 3M Company Page 367 Case Study #9 Group C By: Barbara, Jadwiga, Alex, Justin, Claudette, Susan

2. About 3M Company 3M Company, formerly known as the Minnesota Mining and Manufacturing Company, is an American multinational conglomerate corporation. 3M Company develops and manufactures diversified products for many industries including industrial consumer, safety, office, electronics, health care, and transportation . In 2006 the company had revenue about $23 billion, with net income of $ 3.85 billion, and employed 75,000 employees. 3M Company is a global company with different business divisions that focuses on different industry segments . 3 M company has 12 sale offices in U.S. and 185 more offices all over the world. It sells through many channels, including distributors, dealers, jobbers and retailers. Some products are even sold directly to consumers.

3. What is a product with 3M ID Number 62-1838-5430-6 ? The product name is: Scotch- Weld (TM) 1838-A/B EPOXY ADHESIVE (GREEN)

4. What is a MSDS? The Material Safety Data Sheet ( MSDS) is a document by which the manufacturer or importer provides information about a specific substance for general use. The MSDS contains much more information about the material than the label on the container. MSDSs are prepared and written by the manufacturer of the material. It is a nine-section document, dealing with toxicity, use, storage, handling and emergency procedures related to any products the government feels need to be controlled.

5. What is the purpose of the MSDS? The purpose of an MSDS is to inform you of: • The material’s chemical make-up. • The material’s physical properties or fast acting health effects that makes it dangerous to handle. • The level of protective gear you need to wear to work safely with the material. • The first aid treatment to be provided when someone is exposed to the material. • The preplanning needed for safely handling spills, fires, and day-to-day operations. • How to respond to accidents.

6. I accessed other country than United States and I found out that Scotch- Weld (TM) 1838-A/B EPOXY ADHESIVE (GREEN) is also sold in Australia and this country have like U.S. the Material Safety Data Sheet (MSDS) for that product

7. OLAP Analysis • Drill down into data • Link two or more multi-dimensional tables • Support robust reports • Evaluate how products sell in different countries • Compare sales of one product to another • Flexible and dynamic

8. An OLAP report consists of : Measure which is the data item of interest. It is the item that is to be summed or averaged or otherwise processed in the OLAP report. Examples are total sale, average sale, and average cost. Dimension is a data element that categorizes each item in a data set into non-overlapping regions. Examples are purchase date , customer tape, customer location, and sales region. An OLAP cube is a data structure that lets quick analysis of data. It can also be defined as the capability of manipulating and analyzing data from multiple viewpoints. The OLAP cube consists of numeric facts called measures that are categorized by dimensions. The cube metadata structure might be created from a star schema or snowflake schema of tables in a relational database. Measures are derived from the records in the fact table and dimensions are derived from the dimension tables. http://www.youtube.com/watch?v=20NA1i-WY4Q

9. RFM Analysis • 3M can use RFM analysis • It can tell those customers that purchase from them, how frequent and how much they spend http://www.youtube.com/watch?v=EHXlz2A-KMU

10. Do you think the abrasive division could effectively use a market-basket analysis ? • Cross-selling • Sanding/ polishing products together • Depending on what kind of abrasive product is being purchased, 3M could offer a polishing product for whatever surface is being worked on • (i.e.. Finishes such as stain, paint, spray paint, and or rust protector) • This will help selling two products that work well together on materials such as.. • Rubber bonding, glass, metal, plastic, cutting, woodworking etc.

11. 3m ProductsTask: finding a product that is best for gluing fiberglass to teak (wood). 3M Marine Adhesive / Sealant Fast Cure 4200 Industrial products or Search box Google Experience: The top listings of products of that can help you find the best product

12. Somewhere in 3M there is a person who knows off the top of their head, what products to glue fiberglass to teak. Is there any way to find out who that person is? Does 3M know who that person is? What type of BI system might 3M set up to help customers find such experts?

13. Q) The way to locate the individual (s) who knows the answers to key questions is. A) BusinessIntelligence tools , to be specific a large organization would use Knowledge management tools in order to find what an employee specializes in they also can use that same tool to match customers with specialists Knowledge management systems also improve customer service by streamlining response time Creates value from intellectual capitol and sharing knowledge with employees as well as customers

14. The 3M site is oriented around divisions and products. If you know the product you want, you can learn all about that product. But is poorly organized with regards to problems and needs. 3M is a very successful company. Why do you think the site is constructed in this manner?

15. First a person picks an area in their language that they are most comfortable with. • 3M site is to get customers from all over the world in any language not just United States. • This site makes it easier for people who are more comfortable reading in their native language then in English, which create profits for the site and they are more successful because it has many different products.