1 / 14

How to Introduce Sustaining Memberships in TV Pledge Campaigns

PBS Next Generation Pledge Project. How to Introduce Sustaining Memberships in TV Pledge Campaigns. t. What is a Sustaining Member and Why Do We Want Them?. t. OK, so what’s first?. Management Finance Department Phone Service & Volunteers Database Managers & Membership

kipling
Download Presentation

How to Introduce Sustaining Memberships in TV Pledge Campaigns

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. PBS Next Generation Pledge Project How to Introduce Sustaining Memberships in TV Pledge Campaigns t

  2. What is a Sustaining Member andWhy Do We Want Them? t

  3. OK, so what’s first? • Management • Finance Department • Phone Service & Volunteers • Database Managers & Membership • Premium Fulfillment • Production Department t

  4. Resources for Stations t • Sustainer Spots • Sample Scripts • National Sustainer Pledge Breaks

  5. The Good News • New Members • Fewer Premiums • Very Few Cancellations • More Online Contributions • Viewers Get It t

  6. Case Study Sustaining Membership At KPBS t

  7. Challenges: The Web • PCI Compliance • Too Many Forms • No Inventory Tracking with Convio Sustainers • No In-House Changes with EFT • Switching Processors = Nightmare • Terms of Agreement t

  8. A Fabulous Way to Fail t

  9. t

  10. Style Notes on Graphics t

  11. Style Notes on Graphics

  12. Challenges: Data Coordinator • Update the Script • The resulting files from Teledirect with the information labels • The resulting PB4 file from the pledge t

  13. Challenges: Data Coordinator t • Confirmation Letters • Terms of Agreement • Premium Codes

  14. Call Us… Call Us Anytime t • Maura Daly Phinney • KPBS Senior Producer and On-Air Fundraising Manager • mphinney@kpbs.org (619) 594-2107 • Andy Trimlett • KPBS Producer • atrimlett@kpbs.org (619) 594-8261 • Gabriel Guido Fabila • KPBS Fundraising Data Coordinator
gfabila@kpbs.org (619) 594-2391

More Related