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Pacific Aviation Directors Workshop Travel Outlook of the Pacific – Magnificent Micronesia

Pacific Aviation Directors Workshop Travel Outlook of the Pacific – Magnificent Micronesia. General Manager Joann G. Camacho Guam Visitors Bureau – Setbision Bisitan Guåhan October 15, 2012. GUAM – The HUB of Micronesia. MICRONESIA BY THE NUMBERS International Arrivals to Guam.

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Pacific Aviation Directors Workshop Travel Outlook of the Pacific – Magnificent Micronesia

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  1. Pacific Aviation Directors WorkshopTravel Outlook of the Pacific – Magnificent Micronesia General Manager Joann G. Camacho Guam Visitors Bureau – SetbisionBisitanGuåhan October 15, 2012

  2. GUAM – The HUB of Micronesia

  3. MICRONESIA BY THE NUMBERS International Arrivals to Guam

  4. MICRONESIA BY THE NUMBERS Projected Arrivals to Guam

  5. Branding & Innovative Marketing What is Guam doing to attract over 1 million visitors? • Direct/Traditional Marketing • Omoide, Television, Print Ads • Social Media Marketing • Facebook, Twitter, Weibo, Mixie • ESTA • Local Branding Programs • Håfa Adai Pledge, GIFT, Murals, GMIF, Ko’Ko’ Road Race, GCDA

  6. Opportunities for Travel to ALL of Micronesia • Pacific Asia Travel Association (PATA) • Micronesia Chapter • Joint Marketing/Promotions • Travel Shows (JATA, ITF, MITT) • Social Media • Direct Marketing on Guam • GMIF, Social Media, On-Island Promotions, etc. • BRANDING

  7. PACIFIC ASIA TRAVEL ASSOCIATION • Non-Profit Membership Association • Development of Asia Pacific Travel and Tourism Industry • 120 Members; Including: GVB, UNITED, Bank of Guam, Triple J, PIC, Ideal Advertising, SBDC, etc. • Public-Private Partnership • Enhance sustainable growth • Value & quality of travel & tourism to, from and within the region • PATA Micronesia 1 of 48 Chapters • Chosen by Micronesian Chief Executives (MCES) to represent them as the Regional Tourism Council/Committee • Leverage PATA resources to expand and grow travel

  8. Joint Marketing Promotions • Social Media (SM) • New means of marketing • Hand on information sharing and interaction • Cost effective: Leveraging free SM Platforms to promote the destination • Travel Shows • JATA (Japan) • MITT (Russia) • ITF (Taiwan)

  9. Direct Marketing on Guam • Guam is the 8th busiest international airport in the nation1 • Hawaii Model: • Entry into the Hawaiian Islands is through Honolulu as the central HUB. • Every island markets their individual offerings on Oahu. • Market individual offerings on Guam to the more than 1 million visitors a year. 1Source: US Department of Commerce 2011 Visitors Report

  10. Micronesia Branding and Awareness Campaign/Initiative: Slogan Warmth of each of the islands in Nature and in each Unique Culture Script font-Caring and Welcoming Attitude Colors: Blue - Ocean, peace and tranquility Green-Nature Brown-Earth and Cultural Aspect Typography (Font Style) “Micronesia” Sans Serif font For a young and less-formal image Symbolism: Concept features a Wave over Coconut leaves enclosed in a Circle Blue waves-Natural beauty/Marine Life of the islands of Micronesia Circle-Represents the sense of wholeness and Unity rather than Individual and separate islands

  11. SI YU’OS MA’ASE General Manager Joann G. Camacho

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