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Innovative Media Campaigns Boost Brand Communication & Sales Uplift

Repackaged existing trial work & created new media hooks showcasing fish eating habits of pupils in coastal areas with a fishing heritage. Expert Dr. Amanda Kirby's involvement confirmed GCSE results improvement. Media coverage across health and education platforms broadened the brand communication, including a feature in The Times Educational Supplement. Secured branding in various media outlets, resulting in a 50% sales uplift. Leveraged an international Flu Conference for launching research on Multibionta reducing common cold episodes. Developed 'Food Tolerance Week' to address food intolerance, endorsed by Olympic Heptathlete Denise Lewis and healthcare expert Patrick Holford. Extensive coverage in national media highlighted the brand's functional benefits.

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Innovative Media Campaigns Boost Brand Communication & Sales Uplift

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  1. Repackaged existing trial work and created new media hooks covering • Fish eating habits of pupils around coastal areas renowned for their • Fishing heritage • Dr Amanda Kirby from University of Wales secured as expert • spokesperson and repackaged materials from previous research • confirming GCSE results improvement • Delivered coverage across health pages as well as education • correspondents to broaden the brand communication, including a • feature in the Times Educational Supplement • Branding secured in all pieces from The Sun to the Guardian, as well • as radio interviews with Dr Amanda Kirby To those with published support... • We ‘piggy-backed’ off an international Flu Conference to create the right • Media environment to launch new research published in Clinical Nutrition, • showing that taking Multibionta reduced common cold episodes by two • days. • Media briefings, spokespeople at a London conference resulted in Daily • Mail, The Times, Daily Mirror , This Morning and GMTV hailing Mulitbionta • as the best product to fight off colds, resulting in a sales uplift of 50% To declare that half of Britons suffered from a food intolerance, then to show how consumers can develop plans for future tolerance by launching ‘Food Tolerance Week’ The strong statistics were supported by Olympic Heptathlete Denise Lewis who suffers from food intolerance and is a brand ambassador for YorkTest. The functional benefits of YorkTest were highlighted by healthcare expert Patrick Holford. Coverage across national media, including features pieces in Daily Express and on GMTV

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