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To those with published support...

Repackaged existing trial work and created new media hooks covering Fish eating habits of pupils around coastal areas renowned for their Fishing heritage Dr Amanda Kirby from University of Wales secured as expert spokesperson and repackaged materials from previous research

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To those with published support...

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  1. Repackaged existing trial work and created new media hooks covering • Fish eating habits of pupils around coastal areas renowned for their • Fishing heritage • Dr Amanda Kirby from University of Wales secured as expert • spokesperson and repackaged materials from previous research • confirming GCSE results improvement • Delivered coverage across health pages as well as education • correspondents to broaden the brand communication, including a • feature in the Times Educational Supplement • Branding secured in all pieces from The Sun to the Guardian, as well • as radio interviews with Dr Amanda Kirby To those with published support... • We ‘piggy-backed’ off an international Flu Conference to create the right • Media environment to launch new research published in Clinical Nutrition, • showing that taking Multibionta reduced common cold episodes by two • days. • Media briefings, spokespeople at a London conference resulted in Daily • Mail, The Times, Daily Mirror , This Morning and GMTV hailing Mulitbionta • as the best product to fight off colds, resulting in a sales uplift of 50% To declare that half of Britons suffered from a food intolerance, then to show how consumers can develop plans for future tolerance by launching ‘Food Tolerance Week’ The strong statistics were supported by Olympic Heptathlete Denise Lewis who suffers from food intolerance and is a brand ambassador for YorkTest. The functional benefits of YorkTest were highlighted by healthcare expert Patrick Holford. Coverage across national media, including features pieces in Daily Express and on GMTV

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