1 / 20

How to get Published….

How to get Published…. Dr Jonathan Wilson, LAIBS 31 st Jan 2012. Books & Journals. Disseminate Knowledge Support and Communicate Cutting Edge Research Facilitate Student Learning Make a Profit. Making the right choices.

milly
Download Presentation

How to get Published….

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. How to get Published…. Dr Jonathan Wilson, LAIBS 31st Jan 2012

  2. Books & Journals • Disseminate Knowledge • Support and Communicate Cutting Edge Research • Facilitate Student Learning • Make a Profit

  3. Making the right choices... Your time is precious; you need to make sure that you maximise your academic impact without creating unnecessary work for yourself. You need to be STRATEGIC, PRAGMATIC & REALISTIC • Project • Product • Publisher

  4. The Ideas Market – Where do projects come from? Your Research Identification of a Gap in the Market Your Teaching BOOKS JOURNALS You are responding to another article You need to publish your finding as a condition of your funding An editor gets in touch to commission a piece or to ask you to guest edit a special issue. You know of existing successful books in the market that you feel you can improve upon There isn’t a book for the course you are teaching A publisher gets in touch with an idea or a request for help in a given subject area

  5. Academics and Publishers live and die by the quality of their content. You need to be strategic when deciding on a viable project but even more importantly you need to be REALISTIC. IS THERE REALLY AMARKET FOR THE ARTICLE / BOOK YOU ARE PROPOSING??? Project – Marketable Knowledge INTERNATIONAL?? UP-TO-DATE??? A GENUINE CONTRIBUTION TO THE FIELD??? ORIGINAL??? BASED ON SOLID METHODOLOGY???

  6. Product - Books • Long Term Projects – they can be a statement • Help to develop your academic profile • Relationship with Publisher • Money!!!! • Can contribute to the current body of literature • on the subject / Profile of the University

  7. Although I mentioned money, you are unlikely to sell as many books as this person!

  8. C O R E T E X T B O O K • A student-focused text designed to accompany a core UG (and occasionally graduate) course • Is required reading i.e. ‘Introductory Sociology’ or ‘Research Methods’ textbook • Very long and are full of student-centred features such as questions, boxes, cases and summaries • Level of publisher intervention – very high! • MAKE MONEY!!!

  9. M O D U L A R T E X T B O O K • Student and course-focused; possibly a vehicle for original thinking or research • Tend to vary from their rivals a little more than core textbooks • Written for more varied, higher level, courses • Level of publisher intervention is still high • Can be profitable

  10. MONOGRAPHS • A book based upon an original body of research carried out by the author (most commonly on the basis of PhD work or research carried out under a fellowship) • Specialised and high level. Often with an academic or researcher readership. • Sell VERY poorly. • Priced High & often Hardback Only Increasingly difficult to find publishers who will publish monographs as they are unprofitable.

  11. Avoid the clichés... • Ignoring journal’s guidelines • Obscure title • Niche (domestic) empirical study • Applying to more than one journal at a time

  12. Publisher – Books • Be Strategic • Target Appropriate Publishers • Are they established in your area? • Do they publish books that you use for your research? • Are they global / local? Do you need to update your research? • Would your title FIT their existing list? • Do they publish the TYPE of book you are proposing? • How is your book different? • Be Pragmatic... • Be Realistic...

  13. Publisher – Books • Be Strategic... • Be Pragmatic... • The EDITOR is a human being • They are specialists in publishing • They have market knowledge but they are NOT academics • Personalise your cover letter – individual & company • They receive 10-15 unsolicited proposals a month • Reassure them that you have done your research • Be Realistic...

  14. Publisher – Books • Be Strategic... • Be Pragmatic... • INFORMATION ! COMPETITION ! MARKET! PEDAGOGY! • Read the submission guidelines • Clear rationale • International potential? • Course details – provide outlines, numbers & institutions • Who is the competition? • Why is your project different / better? • Pedagogy - Imagine the page / sample material • Be Realistic...

  15. Publisher – Books • Be Strategic... • Be Pragmatic... • INFORMATION ! COMPETITION ! MARKET! PEDAGOGY! • Fully referenced proposal • Course details • Sample chapter • Short CV • Be Realistic...

  16. Publisher – Books • Be Strategic... • Be Pragmatic... • Be Realistic... • Significant costs – print, storage, delivery • Editor publishes 30 books a year • Contract – is deliberate; it reflects market expectations • Most editors reject 10+ proposals a month without review £££

  17. Publisher – Journal Articles • Be Strategic • Target Appropriate Journals • Do you use the journal for your research? • Are the other articles related to yours? • Has the journal published regularly in this area? • Does the editor work in your field? • Specialised or General? • Be Pragmatic... • Be Realistic...

  18. Publisher – Journal Articles • Be Strategic... • Be Pragmatic... • Do your research • References? Readers? • Online submission systems • Don't give them the opportunity to reject • Be Realistic...

  19. Publisher – Journal Articles • Be Strategic... • Be Pragmatic... • Be Realistic ... • Many journals have a rejection rate of at least 75% • Perhaps consider trying smaller, newer journals • How long between acceptance and publication? • Is your article good enough? • Is it worth a go?

  20. Last slide… Ask, Learn & Develop...Publish! Any questions?

More Related