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Nudie Jeans Nudie Jeans

Nudie Jeans Nudie Jeans. Matthew Wu Corey Pierce Kara Bochsler. History of Nudie Jeans. Swedish clothing brand and a subsidiary of Svenska Jeans AB, founded in 1999 by Maria Erixsson 70% of their revenue was generated outside of Sweden Nudie specialize in raw & pre-washed denim jeans

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Nudie Jeans Nudie Jeans

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  1. Nudie JeansNudie Jeans Matthew Wu Corey Pierce Kara Bochsler

  2. History of Nudie Jeans • Swedish clothing brand and a subsidiary of Svenska Jeans AB, founded in 1999 by Maria Erixsson • 70% of their revenue was generated outside of Sweden • Nudie specialize in raw & pre-washed denim jeans • By 2004, their revenue increased by 70% • Primarily dry-denim company

  3. What is Dry Denim?? • Unwashed and untreated • Stiff, rugged, shrink-to-fit denim • Recommended to wear every day for AT LEAST 6 months without washing them • They will form to the person’s body • Fading develops uniquely to each pair of jeans • They transform over the years • “The more you wear your jeans the more beautiful they get. Jeans are more than just a piece of clothing.”

  4. Naked Truth About Denim *This tag comes on every pair of jeans

  5. Target Market • Males 15-35 • Hip, trendy, and fashion-forward • Rockstar, carefree image • Music is important • Live in big cities • Willing to spend a lot of money for quality jeans

  6. Strengths • Quality jeans built to last • Dry denim gaining popularity • Very interactive website, able to change music preferences. Fitguide • Passionate followers • 11 fits of denim, comfortable (2nd skin) • Swedish designers are very hot right now

  7. Weaknesses • Expensive ($140-$350) • Dry denim difficult to commit to (esp. to girls) • Limited availability (big cities or online) • Limited brand knowledge • Primarily targeted to males

  8. Opportunities Expand women’s line Expand apparel (shirts, accessories) Get their name out there more Advertising

  9. Threats • Many companies introducing dry denim lines • Diesel, Lucky Brand, Seven for all Mankind, Citizens of Humanity, etc. (US) • Acne Jeans, WESC and J. Lindeberg (Sweden) • Could be a fad

  10. References • www.nudiejeans.com • www.mycatwalk.com • www.mynudies.com • www.wikipedia.com

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