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ACNE JEANS

ACNE JEANS. A Swedish brand of Fashion & Denim. Konstantinos Vasilopoulos / Pansik / 11.11.10. Introduction: Few words about Acne. ACNE was founded…. …in 1996 in Stockholm. …as an advertising, graphic design, Internet games & TV productions company.

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ACNE JEANS

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  1. ACNE JEANS A Swedish brand of Fashion & Denim Konstantinos Vasilopoulos / Pansik / 11.11.10

  2. Introduction: Few words about Acne ACNE was founded… …in 1996 in Stockholm …as an advertising, graphic design, Internet games & TV productions company …with ambition to develop a lifestyle brand with desirable products and brand development …and most of all, with vision, culture and creativity

  3. Introduction: Few words about Acne ACNE ADVERTISING ACNE ART DEPARTMENT ACNE PAPER ACNEcollective ACNE JR ACNE FASHION& DENIM ACNE PRODUCTIONS

  4. How WAS ACNE Fashion & Denim (ACNE Jeans) created? A creative idea for advertising reasons Using Peer Marketing to create WoM Design of 100 pair of jeans which were distributed to friends and family 100 jeans Swedish ELLE magazine full collection (1998) Market (Posh boutique)

  5. ACNE JEANS today . . . Is an International brand Owns 16 shops in several countries (ACNE studios) Top selling brand in Swedem UK Sweden Belgium The Nederlands U.S.A. Norway Germany Denamrk France Australia

  6. UNIQUE SELLING POINT Understated items Elegance and luxury Style and production in equal measures Red stitching Unique Identity:

  7. Top selling brand in Sweden • ACNE JEans

  8. THANK YOU Acne Jeans and Brand Associations Department of Business Studies UpsalaUniversity www.acnestudios.com www.acne.se

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