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Leisure commercial. John Sullivan. Head of Commercial, Advantage Travel Centres. Coming up…. Commercial Landscape Key Achievements Current Trading Cruise and Luxury Activity Future Strategy Summary. Commercial landscape. Challenging Pressure to perform Changing dynamics
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Leisure commercial John Sullivan Head of Commercial, Advantage Travel Centres
Coming up… Commercial Landscape Key Achievements Current Trading Cruise and Luxury Activity Future Strategy Summary
Commercial landscape Challenging Pressure to perform Changing dynamics Unpredictable consumer purchasing
Key achievements Best-in-class commercial terms retained 80% long-term partnerships Key relationships/preferred partners Preferential payment terms Average 30+ incentives/tacticals monthly
Performance and current trading Summer 12 Advantage -6% versus Market -8%
Performance and current trading • Cosmos +36% • Jet2holidays +103% • Kuoni +13% • Flexibletrips +64% • Balkan +42% • Premier +14% • Funway +18% • Travelcube +34% • Viking +81% • Jetset +37% • Travel2 +11% • Wendy Wu +9% • H&J +67% • Hurtigruten +48% • SHG +18% • MSC +37% • Regent SS +31%
Cruise 2011 £40k incremental earning paid to members 2011 First ever Cruise Champions Conference – London 2012 Cruise Champions Conference – Manchester 2012 Additional Cruise Champion benefits
Luxury Sustained growth Luxury Champions – tried & tested First ever Luxury Champions Conference Partner Aspire
Future - Gateway Integrating MORE preferred partners Specialist focus Increasing member usage
Future Work with us and not against us Service Level Agreements Long-term partnerships Sales policy engagement Cruise and Luxury
Summary Pace of change Winning partnerships / strategies It’s not all bad Evolving cruise / luxury The future