Canada Winter Games 2011 Summer Institute – Tourism 11/12

1. Canada Winter Games 2011 Summer Institute – Tourism 11/12 http://www.google.ca/url?sa=t&source=web&cd=5&ved=0CDEQtwIwBA&url=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DprY_QGe5dho&ei=2m9dTKX_CsL58AbogMG2DQ&usg=AFQjCNEuKjL0iMs_bET-yYT46uR-u_XkPg

2. Why Halifax? • Scoring Method • Core Areas (Games Village; Revenue Generation; Sports/venues; Volunteers; Legacy) • Preliminary Plans and Frameworks • Leadership/Competency (among committee members)

3. Why Halifax? • Challenges • Downtown Security • Hosting Alpine and Freestyle Ski • Largest market to ever host the Games • Outreach Plan

4. Schools Out! • Schools in HRM will be closed for two weeks February 2011 – Feb. 14 to Feb.25 inclusive. • Spring Break usually in March is cancelled. • Classes begin early Sept. 1 and end later June 30th. • Christmas break will be shortened and a PD day dropped. • Happens each time there is a Winter Games • Citadel High and Sackville High are being used. • Outside HRM will share the same Sept.1-June 30 calendar; but have a traditional March Break; longer Christmas break to compensate for the longer school year. • Outside HRM schools will remain open as usual through Feb. 2011.

5. Volunteers • Looking for 1,000 students to volunteer • Must be age 14 and older to volunteer • Youth volunteers between 14 and 18 require a parent or guardian’s consent to volunteer. • Apply on line www.canadagames2011.ca/volunteer .

6. Fast Facts • Looking for 1,000 students to volunteer • Must be age 14 and older to volunteer • Youth volunteers between 14 and 18 require a parent or guardian’s consent to volunteer. • Official dates Feb. 14 to Feb.25 inclusive. • 2,700 athletes • 20 different sports

7. Fast Facts • 2011 CWG will be the largest multi-sport event in Halifax’s history. • 2011 CWG is Halifax’s first • 24 years since it was hosted in Nova Scotia (Cape Breton in 1987) • 2013 Summer Games – Sherbrook, QC

8. Canada Games Legacy • New and upgraded facilities (Centennial Pool, Canada Games Diamond, Beazley Field, Lake Banook) • Cape Breton (1987) – Centre 200, University of Cape Breton, Surplus ($1.7M) • Trained officials and inspired volunteers (100,000 since 1967) • Economic benefits (2007 Games - $95 million for Whitehorse) • Developing champions (Sidney Crosby, Steve Nash, Colleen Jones)

9. Canada Games Athletes – the NEXT Generation of Olympians • 16 out of 26 medalists were CG Alumni (2010 Vancouver) • 81% of gold medal women’s hockey team were CG Alumni • Sidney Crosby, Hayley Wickenheiser (Hockey) • Marianne St-Gelais; Charles Hamelin (Speed Skating) • Heather Moyse (Bobsled) • JennHeil (Moguls) • Clara Hughes; Kristina Groves (Speed Skating)

10. 2011 Games at a Glance • 5,000 volunteers • 3,600 athletes, coaches, and managers • 13 provincial/territorial teams • 200+ accredited media/broadcasters • 1,000 VIPs and corporate sponsors • 7,000 – 10,000 additional visitors to NS • 500,000 words translated • 800 Canadian communities represented

11. 2011 Games Funding • Revenue • Government $35 M • Self Generated $11 M • Total $46 M • Expense • Operating $31 M • Capital $15 M • Total $46 M

12. Economic Impact • Infrastructure • $42 million Canada Games Centre • $15 million in capital upgrades • Business opportunities, job creation • Enhanced tourism • Estimated $70-$90 M spinoffs for HRM

13. Halifax 2011 Vision • To inspire a new generation of Canadians to embrace the spirit of the Canada Games. • The ‘cool’ Games • Touch every community • Leave a legacy

14. What’s going to happen in February 2011 • 10,000 additional visitors to Nova Scotia • Parents/families need to • eat/shop/experience Nova Scotia • 5000 ambassadors (volunteers) • People getting excited about fitness/sport

15. 2011 Sports & Venues http://www.halifax.ca/canadagamescentre/webcamera.html

18. Long Track Oval – Halifax Commons • Construction – Oct 2010 • Open to community • (pre and post Games) • Free event during Games-time

19. Athletes with Physical Disabilities • Wheelchair Basketball • (first introduced at the ‘95 Games ) • Para-alpine (GS & Slalom) • First introduced in ‘95 Games, • brought back for 2011 • Para-nordic (Cross Country) • 2011 - first time in Games history • 5K mass start • 2.5K individual start • 9-1200 m sprint

20. Athletes with Intellectual Disabilities • Special Olympics Figure Skating • Singles • Solo dance

21. A Comparison

22. Media Reach • More than 120,000 day visits over 18 Days • 2003 - 5.4 Million viewers over 4 TV networks • 2005 - 28 million website hits over 2 weeks • 2007 - 140 hours of television coverage • Media partners include: • TSN / RDS (National) • Newcap Radio (National) • CBS Outdoor (National) • CTV (Regional) • Chronicle Herald (Provincial)

23. Media - Broadcast • 100+ Hours of Broadcast footage • 50/50 split between TSN and RDS • First Canada Games to be broadcast in High Definition • Anchor Desk and Broadcast Centre – NSCC Dartmouth • Campus

24. Media - Online • Active Facebook & Twitter Sites (2600 Fans; 1000 Followers) • Games Website www.canadagames2011.ca • Rolling banner ads (Major Level Sponsors) • blogs, video, newsletters • Chronicle Herald (online advertising opportunities) • Aliant.net (over 600,000 unique visitors per month) • TSN.ca / RDS.ca streaming video

25. Awareness Levels & Legacy • 62% Unaided Awareness • Greater than any other sporting event in HRM • 89% - positive or very positive impact • Cape Breton, NS – 90% said ‘very positive’

26. Athletes’ Village • The first of its kind: • World Trade & Convention Centre • Halifax Harbourfront Marriott • Prince George • Delta Halifax • Delta Barrington Marriott Harbourfront Prince George

27. Ceremonies • Opening Ceremony – February 11 • Closing Ceremony – February 27 • Live National Broadcast • Metro Centre • Prime Minister/Governor General

28. annisammi2011.ca • appeal and are accessible to youth • promote the Games and engage • communities • promote healthy living • showcase Nova Scotia • link to the three pillars of the Games • (Compete. Contribute. Celebrate.) • Mascots (Anni & Sammi)

29. Memorable Moments • 1967 • Recited Athletes Pledge in French and English. Marilyn went on to win 3 gold medals in the 1967 Games • 1969 • The Canada Games theme song "Look Out World" is performed for the first time. • 1971 • Prime Minister Trudeau raises the Canada Games Flag • 1973 • Canada Games Flag arrives by parachute! • British Columbia wins the Canada Games Flag.

30. Memorable Moments • 1973 • first place in Water-Skiing • 1975 • Team Ontario in figure skating winning the Men's Singles Class "B“ Gold • 1979 • speedskater showed the way with a victory by more than a full second in the women's 500. • 1983 • Heavyweight boxers in the world won a gold medal • 1985 • The Roly McLenahan Torch is unveiled.

31. Memorable Moments 1991 Haley Wickenheiser competed for Team Alberta in women's Hockey and scored the gold medal winning goal as a 12 year old. 1995 Disabled Alpine Skiing Event, three gold medals 1997 Farmer's Daughter highlighted the closing ceremonies with performances 2003 Sidney Crosby played in front of standing room only crowds leading team Nova Scotia to highest place finish since 1979 2005 Two Gold Medals at one set of Canada Games and first Gold Medalist since 1969

32. Memorable Moments • 2007 • Team Manitoba Men's Hockey • Four gold and one silver medal • Canada Games celebrates its 40th Anniversary • Honoured the late Peter Milner • 2009 • Shaking hands and in some cases high five Prime Minister Harper • Athletics facility is unveiled in Charlottetown, PEI.