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Mastering Public Information Officer Role in Incident Command System: Strategies for Effective Communication

This training section covers the role of a Public Information Officer (PIO) in Incident Command System (ICS) during medium to large incidents. It explains the importance of positively communicating with the public, providing accurate information to the Incident Commander (IC), and maintaining a central location at the Joint Information Center for coordinated communication efforts. The resource includes PIO tips such as being accessible, maintaining a fact sheet, and rehearsing responses. It also highlights the do's and don'ts of dealing with the media during a crisis. Additional resources from organizations like ESPIOC and National Information Officers Association are provided for further learning. Participants are encouraged to review the material, ask questions, and apply the knowledge to a case example scenario.

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Mastering Public Information Officer Role in Incident Command System: Strategies for Effective Communication

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Presentation Transcript

  1. Mass Casualty Incident Plan Training Section 6 – Public Information

  2. Overview • Public Information and ICS • The Public Information Officer • The Joint Information Center • Public Information Tips • Resources • Case Example Continued

  3. Good or Bad • Example of PIO case gone bad

  4. PIO and ICS • Single source IC information • Provide IC with information • Positively communicate with public • Tell your story

  5. PIO and ICS Medium to Large Incident Incident Commander Safety Officer Information Officer Liaison Officer Operations Finance/Admin Planning Logistics

  6. PIO and ICS Small Incident Incident Commander Information Officer Operations Fire Unit EMS Unit EMS Unit

  7. The Public Information Officer • Advise the IC • Primary contact for information • Obtain information

  8. Joint Information Center • Central location • Jurisdictional coordination

  9. PIO TIPS Initial Information • Are they in danger • What do I need to keep myself safe • Where to go and how to get there • What they can do to stay informed

  10. DO Be accessible Have latest information Maintain a fact sheet Anticipate questions Be genuine Tell what you’re going to do Rehearse (if possible) Have a positive message in every answer. DON’T Assume “they” are out to get you “No Comment” Go “off the record” Speculate Give another agencies response Place blame Permit rumors to go unchallenged Try humor Give into instant interviews unless you are REAL SURE OF THE FACTS Dealing with the Media

  11. Public Information Tips “Nothing comes in or out without the approval of the Incident Commander… Including information!”

  12. PIO Resources • Emergency Services Public Information Officers of Colorado (ESPIOC) • National Information Officers Association

  13. Review & Questions • Public Information and ICS • The Public Information Officer • The Joint Information Center • Public Information Tips • Resources Questions about Public Information?

  14. Case Example • Questions • What needs to happen? • What key things do you want to keep in mind? Local media has arrived, and your PIO officer has promised a statement with in the hour.

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