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SWG on agro-food processing Presentation of region and cluster activities PP6 ITDH (HU)

SWG on agro-food processing Presentation of region and cluster activities PP6 ITDH (HU). Sofia, Bulgaria / 25th November 2010. A nalysis of logistics cluster / sector in the region of PP 6 (WP3) In the food-processing industry, the Hungarian SMEs are in a terrible situation

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SWG on agro-food processing Presentation of region and cluster activities PP6 ITDH (HU)

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  1. SWG onagro-foodprocessingPresentation of region and clusteractivities PP6 ITDH (HU) Sofia, Bulgaria / 25th November 2010

  2. Analysis of logistics cluster / sector in the region of PP6 (WP3) • In the food-processing industry, the Hungarian SMEs are in a terrible situation • Divided interests of producers and food-processing companies (trade intermediaries, international traders) • The Hungarian food basic /raw material is too expensive for the food-processing companies • Export is still bigger than the import (but import is increasing faster) • After the socialist period mamut companies have been decentralised, but after again have been merged (i.e.: meat industry contains only 6 big companies) • After joining the EU, there are more but low quality foods • New technologies, innovation and quality work • Looking for long term only those foods are competitive that have been processed on high quality and containing big added value are • The own good marketing is necessary, a good food-processing company has good quality in third, good selling policy in other third and the good financial policy too • Food-processing industry imports 10% of basic materials from abroad • Good opportunities for SMEs (i.e.: bio food)

  3. Cluster(s) / networks / companies you intend to involve in the ADC project Pólus Program Office accreditedclusters: • Csepel-island and itsterritoryFood-processingCluster (40 members, setup: 2006) • EgerfoodFoodSafety and TechnologyDevelopmentCluster • North-HungarianRegionalProduct and Service Cluster • North-GreatPlainRegionalFoodChainInnovativeCluster • PharmapolisInnovativeFoodIndustrialCluster (33 members) • South-Great PlainRegionalFoodChainCluster • "Hungarikum" FoodIndustrial and Drinks’ Producer Cluster (30 members, setup: 2008) Differentassociations, institutionsspecialized in oneexactsub-branch Agricultural Marketing Centre (setup: 1996, supervisedbytheMinistry of Agriculture, 3 differentlabels: Great HungarianFood, Traditions-Ízek-Regions, QualityHungarianPorkMeat)

  4. economic activities you would like to involve (NACE classification not mandatory) • All subsectors (i.e. bio foods) • Packaging industry can be also a good sector for co-operations • We should focus on the big productive companies

  5. expectations of your cluster members, networks, companies: • services to be provided within the project & needs for the organisation of the sectoral PEV (partnershipevent • Exactco-operationopportunities • Business and alsoinnovative (technologytransfer) opportunities • Informationchanging • Co-operationagainstthelowqualityAsianbasicmaterials • Clustersetupwith ADC partners

  6. your experience in similar activities • ITD key account management system, dedicatedkey account managerforfood (wine) industry • AMC • support you will need for successful implementation of the sectoral PEV • Software fororganization • Meeting schedules • followup, etc.

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