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SproutHub Startup Weekend

SproutHub Startup Weekend. Sunday, September 16 th 2012. Problem. Local Farmers markets have limited reach to potential consumers . # of Markets open on Saturday. 11. 2. 1. 1+. 8-11. 11-1. Farmers markets operating hours are not always convenient

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SproutHub Startup Weekend

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  1. SproutHubStartup Weekend Sunday, September 16th 2012

  2. Problem Local Farmers markets have limited reach to potential consumers # of Markets open on Saturday 11 2 1 1+ 8-11 11-1 • Farmers markets operating hours are not always convenient • Locations of markets is sparse & fragmented across Louisville • Limited awareness of product availability, locations & time Reasons for not shopping at Markets 11 8 7 Other Location Time

  3. “…Genius, amazing, hilarious #SWLOU” @ZacharyCohn

  4. Market Overview National Market Where to find customers? $/UnitsCAGR% # of markets 5,274 8% Market Revenues $1.2B 8% CSA offering farms 1,400 15% Marketing Strategy • Direct to consumer model for farming showing steady growth over last 10 yrs • Initially, leveraging traditional, mobile & social platforms • Community Supported Agriculture (CSA’s) growing double-digit per year • Marketing via traditional media once business is expanding & scalable

  5. Financial Overview $’s in millions Segment / Data Unit Economics ~50% CAGR 1.7 Sale / Unit $3.50 Cost / Unit $1.50 Lab & OH / Unit $0.40 Gross Profit % 54% 0.4 0.5 Rev 0.2 EBITDA Strategy / Assumptions ‘13 ‘15 • Pilot starting in Louisville, KY … expansion to 3 nearby cities by ‘15 Margin % 36 21 • Total initial investment 10k … ~75-100K incremental needed per expansion ROI ~20x ~9x • Investigating low-cost methods to acquire customers … leveraging new & old technologies

  6. SproutHubTeam • Jeremy Gray – Sprout Master Finance & IT Management • Brandon Kobel – Chief Fertilizer .Software Engineer • Daniel VanderMeer– Master Gardener Software Architecture & Design • Harry Talamini – Compost Officer Business Development • Mark Mintman – Cool Cucumber Finance and Investor Relations

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