Social Media Lunch & Learn e-Learning Series March 1, 2012 Heather Travis

2. Social Media Lunch & Learn e-Learning Series March 1, 2012 Heather Travis Communications Officer (eCommunications) Faculty of Engineering

3. March 1, 2012 • Agenda • Western Engineering gets social (overview) • Why you should get socially involved (personally and professionally) • The future of social media

4. Western Engineering gets social • Our world is more social than ever • The speed at which information travels is exponential • Information is no longer limited locally • Anyone can spread their message(positive and negative)

5. Things to consider • Clearly define how/why you want to use social media • Establish your goals; set targets • Figure out who is responsible for managing the accounts • Do a week-long paper run to assess content • Think long-term

6. Western Engineering Social Media Tools - Twitter • Western Engineering currently manages two Twitter accounts: • @WesternEng • @WEDisruptions

7. Twitter https://twitter.com/ Remember: You are limited to 140 characters - this includes punctuation and spaces. You can post photos and videos. Twitter will shorten links, but you can also use a free application like tinyurl.comor bitly.com(which allows you to track analysis on your links).

8. Twitter @WesternEng

9. Twitter @WEDisruptions

10. Why use Twitter? • As of Nov. 14:374 Tweets; 503 Followers • To date:646 Tweets; 635 Followers • Six of Western’s 12 faculties are Tweeting. With exception of Ivey, @WesternEng has the highest number of followers (including students, alumni, industry partners and interested community members.

11. Flickr Western Engineering Flickr Gallery http://www.flickr.com/photos/westerneng/sets/

12. Flickr Let’s take a look…

13. Flickr • Flickris free, but with limitations - able to upload 2 videos and 300MB of photos each month. • Always include a title and description • You arrange photos into ‘sets’ or ‘collections’ • Include tags to increase search results • Promote your Flickr set on your website, blog and Twitter account

14. Western Engineering’s Flickr • 74 sets in Western Engineering’s Flickr Gallery • White Ribbon Campaign – 6 photos; 262 views • 2012 Western Engineering Toboggan Team – 8 photos; 252 views • A slideshow of photos is embedded on Western Engineering’s home page. • Photos can be promoted on Twitter and weekly email.

15. Facebook http://www.facebook.com/login.php

16. Facebook • Western Engineering currently has four Facebook pages targeted at prospective undergraduate students: • Western Engineering Class of 2013 • Western Engineering Class of 2014 • Western Engineering Class of 2015 • Western Engineering Class of 2016

17. Facebook

18. YouTube Western Engineering’s YouTube Playlist http://www.youtube.com/playlist?list=PLB0714AECCADCF6EB&feature=plcp

19. YouTube

20. YouTube

21. YouTube • 60 videos in Western Engineering’s Playlist • Top viewed video – 14,581 viewsCamping Trailer – Second Year UWO Mechanical Engineering Project • Experience Engineering video – 2,603 views

22. What do the numbers say?

23. Blogs What WE have to say http://atwestern.typepad.com/westerneng/

24. Blogs

25. Blogs – What the stats say • Restarted the blog Dec. 21, 2011 • 767 Visits • 559 Unique visits • 1,117 Page views • Visitors from Canada, Japan, U.S. China, India, Iran, Italy, Switzerland, Germany and United Kingdom

26. How does it all come together?

27. Other social media • Google+ • Pinterest • LinkedIn • Foursquare

28. Get socially involved – but do it strategically!

29. Interested? Contact: Heather Travis, Communications Officer (Engineering) htravis2@uwo.ca Ext. 82272 Follow us on Twitter @WesternEng