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How Parksite is Adjusting to Fit Today’s Economic Realities George Pattee Chief Executive Officer Parksite Inc. Who We Are. Mission Statement
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How Parksite is Adjusting to Fit Today’s Economic Realities George Pattee Chief Executive Officer Parksite Inc.
Who We Are • Mission Statement • Parksite Inc. is a sales, marketing and distribution organization. We offer specialized products, training, and value-added services to select market segments within the building industry. • Keys to Success • Strong Dealer Partners and a focus on Industry Education • Leading Brands • Strategic Distribution Centers in all Key Eastern US Markets • Core Product: Education • The success of our products is based on the education of Dealers, Builders, Architects and General Contractors. • Communicating the solutions our products provide, creates sales for both parties. • Providing training and technical support ensures proper installation of products and a clear understanding of building systems.
Company Background • 1971 - Parksite Opens • 1974 - Parksite begins Corian® distribution with DuPont • 1978 - Parksite created a use for an innovative product, Tyvek®, Resulting in a change in building practices worldwide. • 1990 - ESOP ownership structure (75%) introduced at Parksite • 1997 - ESOP ownership becomes (100%) & Subchapter S Corp • 2000 - Parksite acquires Plunkett-Webster and begins relationship with AZEK®Products • 2001 - Parksite acquires Metro-Sloan • 2003 - Parksite obtains distribution rights to Nichiha Fiber Cement Siding • 2002 - Parksite named to Inc.’s list of 500 Fastest Growing Privately Held Companies • 2004 - Expand in Florida and to Southeast Market • 2005 - Acquisition of Eastern Distributors in PA • 2006 - Parksite acquires New England sales and marketing territory for DuPont Surfaces. Expand into Denver, CO, Market. • 2007 - Terminate relationship with Trex®. Enter into landmark Agreement with AZEK® Building Products Enter into partnership with Fiber Composites to distribute WeatherBest® deckin • 2008 - Weathering the Housing Storm
Parksite Profit Improvement –Two Distinct Phases • Primary Phase I & II • What Have We Done • July 2006 to July 2008 • Secondary Phase I & II • What Are We Doing? • August 2008 to December 2008
Primary Phase I - What Have We Done • Recognize start of Economic Downturn - July 2006 • Rightsize based on Sales / FTE and Gross Profit / FTE back to 2004 Levels • Change Business Model for Marginally Profitable Products • Close unprofitable operations/locations • Appliance Business Unit, Masonite Door Shop, Selection Centers • Reorganize Management Structure and Create Push/Pull Sales Teams • Restructure Logistics Model
Primary Phase II - What Have We Done • Address Order Trends; Employ ways to increase order sizes, improve margins on small orders and recover costs • Balance Sheet Management • Reduce net working capital deployed to scale investment and capital requirements to be in line with expectations • Change ESOP Distribution Policy. • Reduce Operating Expenses by $20 mm Annually
Secondary Phase I - What Are We Doing • Open Communication, Teamwork and Mutual Commitment to Common Goals among Management & Associates • Bi-Monthly CEO Messages and detailed summaries from the President • Newsletter, Intranet, Company-wide Conference Calls • Outside Board of Directors Involvement • Manage Change • Outside Assistance (The Keystone Group) • Additional Resources, Another Perspective • Facilitate thinking about our Business Differently • Associate & Facility Interview Process • Data Collection • Financial and Operating Analysis
Secondary Phase II - What Are We Doing • Expanded Scope • Comprehensive Customer, Product, Pricing & Staffing Profitability Analysis • Collaborative Process Advancement and Establishment of Performance Expectations • Opportunities • Engage Keystone and develop Management Team of 24 Associates to concentrate on prioritized list of 14 enhancements • Goal of improvement, development of strategies and simplification of processes.
In Conclusion • Action Plan for remainder of 2008: • Product Profitability • Supplier Relationship Management • Customer Evaluation • Establishment of Associate Roles & Responsibilities • Engage in Organizational Roll Out!