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Heartland CFC

Heartland CFC. 2014 Campaign Coordinator Workshop. Workshop Objectives. Campaign Basics Discuss Special Events & FUNdraising Ideas Cover CFC E-Technology Learn Reporting & Forms Discover Online Resources Discuss 2014 Changes. MISSION STATEMENT

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Heartland CFC

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  1. Heartland CFC 2014 Campaign Coordinator Workshop

  2. Workshop Objectives • Campaign Basics • Discuss Special Events & FUNdraising Ideas • Cover CFC E-Technology • Learn Reporting & Forms • Discover Online Resources • Discuss 2014 Changes

  3. MISSION STATEMENT The mission of the Combined Federal Campaign (CFC) is to support and to promote philanthropy through a program that is employee-focused, cost efficient and effective in providing all Federal employees the opportunity to improve the quality of life for all.

  4. Purpose of the CFC Offering a single guide, called the Charity Listing, and payroll deduction, the CFC brought the diversity of fundraising efforts under one efficient and fair umbrella. One campaign….Once a year.

  5. QUICK FACTS ABOUT THE CFC • Only government-authorized means of solicitation to employees in the federal workplace - on behalf of charitable organizations • Most inclusive workplace giving campaign in the world • Currently over 100 campaigns nationwide & overseas • Over 24,000 nonprofit organizations worldwide • In 2013, nearly 800,000 federal, military and postal employees contributed $209.7 million • 2014 is 54TH anniversary of CFC! • More than $7 billion has been contributed since 1964

  6. The three cs Choice Charities Convenience

  7. Choice • The Combined Federal Campaign belongs to YOU • It is designed as a partnership between the employee, the Federal Government and the charitable organizations • It operates completely through direct donor choice

  8. Types of charities National/International Organizations Local Independent Organizations Local Federations(has member charities)

  9. Convenience Multiple convenient ways to give: • One-time gifts (check/cash) • Payroll deduction (most popular) • Online giving (payroll deduction) Employee Express, myPay and CFC Nexus • Special Events/Fundraisers

  10. credibility • All CFC-approved charities must meet specific criteria: • 501c3, non-profit • Audited • Run by a Board of Directors • And other considerations • Federal employees review all charities listed in the catalog • The CFC has a proven track record of efficiency and accuracy with charity reviews

  11. HEARTLAND CFC AREA

  12. CFC ORGANIZATION • Local Federal Coordinating Committee(LFCC) • Co-Chair • (Management) • Co-Chair • (Labor) • Division Chair • Division Chair • Division Chair • Loaned Executive • Loaned Executive • Loaned Executive • Campaign Coordinator • Campaign Coordinator • Campaign Coordinator • Campaign Coordinator • Campaign Coordinator • Campaign Coordinator • Canvasser • Canvasser • Canvasser • Canvasser • Canvasser • Canvasser

  13. The Heartland CFC is proud of its low fundraising cost Local United Way CFC (Nat’l Average) Overhead acceptable by Better Business Bureau (2012) Heartland CFC Average Non-profit

  14. MAJOR 2014 CAMPAIGN STRATEGIES • EMPATHIZE with your fellow employees during difficult times • Attain 100% ASK rate for all agency employees • CELEBRATE the Federal government’s charitable spirit by planning a campaign event with Agency Head support, especially charity speakers/displays • Engage and educate younger employees (become donors) • Host a CFC LUNCH & LEARNfor your employees

  15. Reasons for Turnover • Financial Limitation • Laid off/unemployed • Medical expenses • Workplace Change • Changed jobs/retired • Workplace campaign was discontinued • Communications Gap • No one asked me • I did not get any information • Proactive or Competitive • Chose other charities • Overhead is too high United Way Research – 2007 Public Poll and ACI Study

  16. MAKE THE MOST OF YOUR DONATION • Heartland Combined Federal Campaign • 2013 Fundraising/Administrative Cost 7.15% • Undesignated dollars raised in 2013 $200,404 • Your Donation Has Impact: Example for 2013 Your amount pledge through CFC $200.00 Undesignated Dollars for your charity (10.45%) +20.90 Cost of Administration & Fundraising (7.15%) - $ 14.30 Your total designated gift to your charty$206.60

  17. COORDINATORS: GENERAL RESPONSIBILITIES • Plan special events & fundraisers within agency, including scheduling charity fairs & speakers • Turn in all pledge cards, cash/checks, special events donations, etc. • Maintain record of donations/pledges within agency (verify accuracy with LE) • Distribute donation gifts to employees • Thank all employees & volunteers • Distribute info/updates to employees (as provided by agency head, LE or CFC staff, as needed) • Refer to Page 8 of Coordinator’s Guide book

  18. Coordinators / canvassers

  19. TRAINING Canvassers • Materials are available online for you to train your Canvassers(Click on “Coordinators & Canvassers” tab and select CFC Canvassers link) • Your Loaned Executive is also available to assist you and can also provide you with a copy of the training presentation

  20. CC GUIDE BOOK Overview Let’s look through your Guide Book…

  21. CAMPAIGN MATERIALS • Charity Listing Catalog • 2014 Pledge Cards • Coordinator Report Forms • Report Envelopes • Various Promotional Items • and more…

  22. 2014 Charity LISTING

  23. 2014 Charity LISTING Every 2014 Heartland-approved charity is listed in this Charity Catalog with the following information:

  24. National Taxonomy of Exempt Entities (NTEE) Classification System A Arts, Culture, and Humanities B Education C Environment D Animal Related E Health Care F Mental Health & Crisis Intervention G Voluntary Health Associations & Medical Disciplines H Medical Research I Crime & Legal Related JEmployment K Food, Agriculture & Nutrition L Housing & Shelter M Public Safety, Disaster Preparedness & Relief N Recreation & Sports OYouth Development P Human Services Q International, Foreign Affairs & National Security R Civil Rights, Social Action & Advocacy S Community Improvement & Capacity Building T Philanthropy, Voluntarism & GrantmakingFoundations U Science & Technology V Social Science W Public & Societal Benefit X Religion-Related Y Mutual & Membership Benefit ZUnknown

  25. 2014 PLEDGE CARD

  26. 1 4 2 3 5 6 7

  27. Please do not contact charities before completing form Email forms to: leilajones@heartlandcfc.org

  28. ONLINE RESOURCESwww.heartlandcfc.org • Speeches, Meetings and Rallies • Online Catalog and Charity Search Engine • Online Pledging Access • Calendar of Events & Announcements • Campaign Progress • Posters • Downloadable Pledge Form (PDF format) • And so much more… • Campaign Planning Documents: • FUNdraising & Events Planning Form • FUNdraising Event Ideas (detailed) • Checklist • Sample Forms & Instructions • Campaign Report Form • Incentive Request Form (Community Supporter) • Speakers’ Bureau Request Form • Pledge Card • Online Donation Instructions • Sample & Template documents: • Thank-You certificates • Sample letters, emails & newsletters • Solicitation & Thank You Letters (to companies)

  29. 2014 INCENTIVE LEVELS The Eagles have returned! EAGLE DONORSDonations of $1,000+ COMMUNITY INVESTORS Donations of $500-999

  30. ACE Awards (Achieving Campaign Excellence) Bronze Level 50% Participation $80 per capita Silver Level 66% Participation $100 per capita Gold Level 80% Participation $120 per capita Agencies achieving these levels will receive a framed certificate at the Awards Ceremony in January.

  31. OTHER AWARDS • Caring for Community Award • Highest Percentage Growth • Highest Dollar Growth • Highest Average Gift For each agency size, based on number of employees: Less than 10, 10-49, 50-499, 500+ • OPM CFC Hero Award (individuals)

  32. John f. Kennedy award

  33. NEW IN 2014COMMUNITY SERVICE VOLUNTEER RECOGNITION

  34. KEY Campaign Dates Loaned Executives’ Duties Begin August 25 Campaign Coordinator Workshops August 19 September 2 & 9 September 10 Campaign planning & Training August/September CFC Leadership Summit September 24 HEARTLAND CFC KICKOFF October 1 Campaign Events for your Agency (Set your dates) Loaned Executives available Sept-Dec. 5 HEARTLAND CFC ENDS November 21 Loaned Executives’ Final Day December 5 CFC Awards CeremonyJanuary 14, 2015 (tentative)

  35. ONLINE PLEDGES & REPORTINGPRESENTATION

  36. QUESTIONS?

  37. THANK YOU!!! THANK YOU!!! THANK YOU!!! THANK YOU!!! THANK YOU!!!

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