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2009 Heartland CFC Canvasser Training

2009 Heartland CFC Canvasser Training. History of CFC This is the 48 th Anniversary of the Combined Federal Campaign. Fundraising for charitable organizations in the Federal workplace can be traced to the late 1940's.

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2009 Heartland CFC Canvasser Training

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  1. 2009 Heartland CFC Canvasser Training

  2. History of CFC • This is the 48th Anniversary of the Combined Federal Campaign. • Fundraising for charitable organizations in the Federal workplace can be traced to the late 1940's. • In 1961 President John F. Kennedy authorized the U.S. Civil Service Commission to develop guidelines and regulate fundraising in the Federal service. • Prior to the 1950's, on-the-job fundraising in the federal workplace may best be described as an uncontrolled free-for-all.

  3. Mission Statement The mission of the Combined Federal Campaign (CFC) is to support and to promote philanthropy through a program that is employee-focused, cost efficient and effective in providing all Federal employees the opportunity to improve the quality of life for all.

  4. What Makes CFC Unique – Your Choice The Combined Federal Campaign belongs to you — the Federal employee. It is a partnership between the employee, the Federal Government and the charitable organizations that benefit all. CFC is a complete donor choice campaign. You direct your support to charities that work on the issues you care deeply about.

  5. MAKING THE MOST OF YOUR DONATION • Heartland Combined Federal Campaign • 2008 Actual Fundraising/Administrative Cost 5.41% • Undesignated Dollars raised in 2008 $257,963 or 6.97% • How your donation worked for your chosen charity • Example for 2008 • Your amount pledged through CFC $200.00 • Undesignated Dollars to your agency (6.97%) +13.94 • Cost of Administration & Fundraising (5.41%) -10.82 • Your total designated gift to agency$203.12

  6. Key Objectives • Utilize “Best Practices” to increase Participation • Ensure all employees are asked to give, and have the opportunity to learn about CFC • Invite Charity Speakers in to educate potential donors • Make the Campaign engaging and fun - serve food at kickoff, have a prize drawing for everyone who comes to an agency fair, have a fun competition between departments

  7. Donor TurnoverCommunications supports retention at the workplace – current donors are more stable when they recall any communications.

  8. Reasons for Turnover76% of the donors lost in 2007 were not asked to give • Financial Limitation • Laid off/unemployed • Medical expenses • Workplace Change • Changed jobs/retired • Workplace campaign was discontinued • Communications Gap • No one asked me • I did not get any information • Proactive or Competitive • Chose other charities • Overhead is too high United Way Research – 2007 Public Poll and ACI Study

  9. What Makes CFC Unique – Convenience CFC is convenient. Workplace giving has advantages. When you choose payroll deduction, you can gift at a higher level and have a small amount deducted each pay period. In 2008 the average payroll deduction pledge was $300.95 vs. $67.42 for cash gifts

  10. $1 a week will provide... 4 nights of emergency shelter for a homeless person

  11. $1 a week will provide... One month’s supply of nutritional supplements to help a patient fighting cancer

  12. $1 a week will provide... Eight hours of GED instruction for a student

  13. $1 a week will provide... A set of special utensils and dinnerware for children with cerebral palsy

  14. $1 a week will provide... 52 hours of activities for older adults

  15. JustIMAGINEwhat $10 $5 $20 A week could do!

  16. Utilize “Best Practices” toincrease Average Gift • Cultivate new Leadership Givers to replace retiring ones • Have a special Leadership Kickoff, and Leadership Giving Recognition Event • Promote incentive items for Eagle & Share Levels of Giving • Encourage Managers to set an example by giving at an Eagle Share or Better • Promote payroll deduction giving by drawing for a gift certificate, a parking spot, annual leave, whatever you can offer, to everyone who gives by payroll deduction.

  17. A Little Extra Effort Pays Off Accounts which had- • CEO Involvement had a 13% increase, (those without had 1%) • Participate in Day of Caring had a 5% increase,(those without had 4%) • Held Employee Rallies had a 7.5% increase,(those without had 2.5%) • Offered Incentives had a 13% increase,(those that did not had a -2.5%) • Hosted a Leadership Campaign had a 7% increase,(those without had 3%) United Way of Greater Kansas City Research – 2007

  18. What Makes CFC Unique – Accountability The Charities you support (through CFC) focus on people who really need help - including the hungry, the homeless, the sick, the disabled, children and families in need, and the environment we live in. Federal employees review all the charities. Only those that meet high standards can participate in the CFC. The CFC has been around for close to 50 years and has a proven track record for efficiency.

  19. The Heartland CFC is proud of its small percentage on fund raising and overhead. Over 94% of your dollar goes to charities providing services to people. Acceptable Fundraising/ Administration by the Better Business Bureau Heartland CFC Average CFC Local United Ways Average Non-profit

  20. Utilize CFC Resources

  21. CFC Website www.heartlandcfc.org

  22. Communications Options Strategies which the communications committee is being built around- Educating the employee base, excite and motivate and focus on the young audience. On Online Pledging-

  23. Employee Group Meetings (Game, contest, event, entertainment)……..(Optional) 2 min: Welcome, Personal Endorsement, Remarks, Goal Manager Remarks by Labor Officer (if applicable) 2min: CFC Overview (brief history, schedule, structure) Coordinator 4min: CFC Video CFC Staff 5min: Presentation from a Charity who received CFC funds (or better yet a Testimonial of someone who has been helped) 5min: Questions and Answers CFC Staff 2min: Ask for pledge, thank co-workers Coordinator (Game, contest finale/awards Optional) Be sure to leave time for fun, food, games, & completion of pledge forms! Collect complete pledge forms at the door Volunteer Co-worker

  24. Sample E-mails, & Letters Communication is Key- Think Outside the Box • Stall Street News • Tent Card Information • Email Messages of What a $ will Buy • Broad Band a Message over the Phone • Text Messages on agency cell phones • You-Tube Video Endorsement from Agency Head

  25. 2009 Catalog

  26. 2009 Charity Listing How to Read the Charity Listings 1. Contributors may obtain more specific information about participating charities, their programs, and finances by calling the individual organization. 2. Every approved charity (in this campaign area) for the 2009 CFC is listed in this resource guide with the following information: Charity name and 5 digit charity code Please note: 5 digit code

  27. Attachment HNational Taxonomy of Exempt Entities (NTEE) classification system • P Human Services – Multipurpose and Other • Q International, Foreign Affairs, National Security • R Civil Rights, Social Action, Advocacy • S Community Improvement, Capacity Building • T Philanthropy, Voluntarism & Foundations • U Science & Technology Research Institutes, • Services • V Social Science Research Institutes, Services • W Public, Social Benefit: Multipurpose, Other • X Religion Related, Spiritual Development • Y Mutual/Membership Benefit Orgs., Other • Z Other • A Arts, Culture, and Humanities • B Educational Institutions & Related Activities • C Envir. Quality, Protection & Beautification • D Animal Related • E Health – General and Rehabilitative • F Mental Health, Crisis Intervention • G Disease, Disorders, Medicinal Disciplines • H Medical Research • I Crime, Legal Related • J Employment, Job Related • K Food, Agriculture, and Nutrition • L Housing, Shelter • M Public Safety, Disaster Preparedness & Relief • N Recreation, Sports, Leisure, Athletics • O Youth Development

  28. 2009 Pledge Card

  29. 2009 Pledge Card

  30. CFC Caribbean Cruise Getaway Sponsored by GEICO You are automatically entered when you turn in a completed pledge card. Complete drawing rules are available at www.heartlandcfc.org Enter for your chance to sail the high seas!

  31. Everyperson Gift Pillar Club Tote Bag1% or $390 Commanders Club Tote Bag and Challenge Coin 2% or $650

  32. Eagle Club $1000 + Soaring Eagle Club Soaring Eagle Club $2000 +

  33. Eaglet Club Eaglet Club – Step up Program The Eaglet Club is for those donors who wish to become Eagle Club Members. For an initial donation of $500 and a pledge to step up each year, the participant joins the Eaglet Club and receives a 4” beanbag Eagle. The following year they must donate $750 to move to Junior Eagle and a 6” Ernest Eagle wearing a CFC shirt. The third year, with a $1,000 pledge completes the program with the personalized Eagle Statue.

  34. Campaign Poster/ Goal Chart

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