1 / 6

henry copeland blogads advertising for opinion makers

blog advertising. henry copeland blogads.com advertising for opinion makers. global swarming. 5 red nodes connect to 60% of green. Source: Nature. the blogospheres. conversational ads. a tale of three iterations ( or how a little experimentation makes a big difference).

kitty
Download Presentation

henry copeland blogads advertising for opinion makers

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. blog advertising henry copeland blogads.com advertising for opinion makers

  2. global swarming 5 red nodes connect to 60% of green Source: Nature

  3. the blogospheres

  4. conversational ads

  5. a tale of three iterations(or how a little experimentation makes a big difference) • Day 5 - clickthru jumps to 0.37% • thanks to: • a pseudo video image • blog quotations arrayed in a single paragraph • links to contest specific links • link count now seven, more than doubled • no header • effective cost per click falls to 15 cents Day 1 - treasure hunt kicks off. Uses animated image and mentions big prize. Clickthu: 0.047% Day 3 - a winner! A mysterious photo of the winner and three links to blogs commenting on the treasure hunt push the clickthru to 0.11%.

  6. endnotes • Daily Kos vs TNR: http://www.dailykos.com/story/2004/1/1/225832/0551 • Cluetrain Manifesto: http://www.cluetrain.com/#manifesto • Tracking resources: www.blogpulse.com , www.technorati.com • Political blog networks graphed and analysed: http://www.blogpulse.com/papers/2005/AdamicGlanceBlogWWW.pdf • Blog reader survey 2005: http://www.blogads.com/survey/2005_blog_reader_survey.html • Online influentials studied: www.ipdi.org/Influentials/Influentials.htm • Blog reader survey details: http://www.blogads.com/survey/2005_blog_reader_survey.html • Good and bad blog advertising: www.blogads.com/examples • Henry’s weblog: www.blogads.com/weblog

More Related