1 / 32

MKT 571 EDU Education Redefined/mkt571edu.com

MKT 571 EDU course provides students with the opportunity to integrate and apply their learning from the course<br><br>

kitty7c
Download Presentation

MKT 571 EDU Education Redefined/mkt571edu.com

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. MKT 571 EDU Education Redefined/mkt571edu.com

  2. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Final Exam Guide (New) FOR MORE CLASSES VISIT www.mkt571edu.com 1.         Which component of a marketing audit includes major developments in income, prices, savings, and credit that affect the company?             Technological             Political             Economic             Cultural 2.         Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he or she expects the shoes to cover his or her feet and allow him or her to walk unobstructed. This is

  3. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Final Exam Guide FOR MORE CLASSES VISIT www.mkt571edu.com 1) Which of the following is most closely associated with a proactive marketing orientation?    A.  It involves delivering superior value.    B.  It is about understanding and meeting customers’ expressed needs.    C.  It represents the “make and sell" philosophy.    D.  The marketer focuses on the customers’ latent or hidden needs.

  4. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 1 Assignment Researching Marketing Questions FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be allowed to pick a company and product or service. This assignment will help prepare students for the development of their

  5. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 1 DQ 1 FOR MORE CLASSES VISIT www.mkt571edu.com What have been the major marketing trends in the last decade? What new marketing trends do you anticipate in the next 10 years?

  6. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 1 DQ 2 FOR MORE CLASSES VISIT www.mkt571edu.com UOP has been the darling of Wall Street during the last few years. They offer some of the highest profit margins of any company in America today. And UOP has had a fine record of growing both revenue and profits. They are, by far, the largest private university in the Country.

  7. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 1 Individual Assignment Qualitative Focus Group Research Discussion Guide (2 Papers) FOR MORE CLASSES VISIT www.mkt571edu.com This Tutorial contains 2 Papers Select a local company and one of its products or services. Create a 1,400-word Discussion Guide for your selected product or service to be used during the course of a Focus Group that researches your product or services target mark

  8. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 2 Assignment Understanding Target Markets FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment To develop effective relationship marketing, a company must first understand its targeted consumers' buying influences and behaviors. This week's assignment is the first part of the development of a marketing plan. It provides the foundation of the marketing plan and introduces the student to a variety of diagrammatic tools for understanding a business.

  9. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 2 DQ 1 FOR MORE CLASSES VISIT www.mkt571edu.com This week we are reading about "branding". Here is a recent article on the subject. Comments please.

  10. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 2 DQ 2 FOR MORE CLASSES VISIT www.mkt571edu.com We are entering a real crowded and mature market with our CNN product. (Read class case introduction). Here is a two part DQ. 1. Describe the overall strategy we should adopt to maximize our potential for success.

  11. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 2 Individual Assignment Segmentation Techniques (2 Papers) FOR MORE CLASSES VISIT www.mkt571edu.com This Tutorial contains 2 Papers Go to the Strategic Business Insights website. Take the VALS Survey. Have the results sent to you by email. The results are sent in a Microsoft® Word document showing your primary and secondary VALS segments. Go to the Nielsen website.

  12. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 2 Team Assignment What Is A Marketing Plan? (2 Papers) FOR MORE CLASSES VISIT www.mkt571edu.com This Tutorial contains 2 Papers Develop a 1,050-word marketing plan discussion which includes the following: Discuss what a marketing plan is and is not. Examine the elements that should be included in a marketing plan. Examine the importance of a marketing plan. Discuss how a marketing plan can be applied to a new product lau

  13. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 3 Assignment Promotion and the Product Life Cycle FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment All products/services go through a life cycle of NPI (new product introduction), growth, maturity and decline. These various stages affect the marketing strategy and promotional efforts. In Week 3, you will incorporate a product strategy that addresses at least 3 areas

  14. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 3 DQ 1 FOR MORE CLASSES VISIT www.mkt571edu.com What do you think are the most important characteristics/attributes of successful sales people? Discuss BTW Sales is part of the marketing function.

  15. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 3 DQ 2 FOR MORE CLASSES VISIT www.mkt571edu.com You are working at Johnson & Johnson and one of your responsibilities is to set prices for new drugs. The firm has invented a cure for Aids and is protected by patent. The cost for the one time injection that cures the disease is $100 and includes amortization of the development cost (The $1 billion cost to develop the product is included in the $100) and the cost raw materials. Assume that insurance companies currently spend $200,000 to treat an Aids patient. Assume 20% of the world population is covered by insurance or socialized medicine. 

  16. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 3 Individual Assignment Career Connection: Customer Relationships and Satisfaction (2 Papers) FOR MORE CLASSES VISIT www.mkt571edu.com This Tutorial contains 2 Papers You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction. Select one of the following types of local companies: Florist Veterinarian Health/Natural Food Store Accounting/Tax Preparation Create a 2,100-word Customer Satisfaction Plan in which you include the following:

  17. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 3 Team Assignment New Product Launch Marketing Plan, Part 1 FOR MORE CLASSES VISIT www.mkt571edu.com Create a 1,400-word Product Launch Plan in a Microsoft® Word document. The Product Launch plan will be for two countries. Select your home (domestic) market and another for the international market. Do not select the U.S. and Canada, the U.S. and Britain, or Canada and Britain as your combinations. While the audiences should have the same need for the product or service you come up with, they should have distinctive cultures and habits. Include the following in the Product Launch Plan: Define the product or service being offered.

  18. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 3 Team Assignment New Product Launch FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment Understanding the various phases of a product or service lifecycle is critical when addressing a market. If your product is in decline and the competitor's product is in growth, your strategy for the product or service will be different. This exercise will enable students to demonstrate an understanding of both their product/service life cycle stage and a competitor's product. It is designed to help students explore product mix strategies in the various phases of a product or service life cycle. This tool is critical when addressing a

  19. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 4 Assignment Price and Channel Strategy FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment This assignment is designed to help students analyze and understand how price setting and go to market (distribution) are interrelated and affects the profitability and growth of the business. It has been designed to be a short overview on purpose: the concepts of pricing and distribution are complex and a general understanding is what should be absorbed in one week of study. Assignment Steps

  20. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 4 DQ 1 FOR MORE CLASSES VISIT www.mkt571edu.com  Let's assume that our overall objectives for the ReCharge bar is to generate $300 million in year 1 sales and capture the #1 market share position in the U. S market. Describe your Distribution strategy to allow these lofty goals to be accomplished. 

  21. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 4 DQ 2 FOR MORE CLASSES VISIT www.mkt571edu.com Let's assume that The Recharge Bar has been wildly successful and we have achieved all our major objectives in the U. S. market by the end of year three. Should we consider expanding our distribution

  22. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 4 team Assignment New Product Launch Marketing Plan, Part 2 FOR MORE CLASSES VISIT www.mkt571edu.com Create a 1,400-word Market Segmentation Plan for the New Product/Service Launch Marketing Plan. Include the following for both the domestic and international markets based on the team's research: Describe the target market (audience) profiles, key buyi

  23. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 Assignment Marketing Communication and Brand Strategy FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment This assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.

  24. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 and Part 2) FOR MORE CLASSES VISIT www.mkt571edu.com Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1 Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation: Evaluate the effectiveness of the existing marketing mix (elements of the 4 Ps).

  25. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 Career Connection Integrated Marketing Communication and Marketing Mix – Client Pitch (Part 1 Only) (2 PPT) FOR MORE CLASSES VISIT www.mkt571edu.com Select a current product or service with which you are familiar. This product will be used to pitch a new integrated marketing communication and marketing mix to a client who is the marketer or producer of the product. Review the current marketing mix including the communication channels used. Part 1 Create a 12-slide presentation including detailed speaker notes that will act as the script of a presentation. Include the following in the presentation: Evaluate the effectiveness of the existing marketing mix (e

  26. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 DQ 1 FOR MORE CLASSES VISIT www.mkt571edu.com  Let's assume our objective for ReCharge is to deliver $300 million in first year sales and to capture the #1 market share position in the category by the end of our first full year of operation.

  27. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 DQ 2 FOR MORE CLASSES VISIT www.mkt571edu.com Instead you're going to get a chance to get your creative juices going and to hopefully have some fun doing it. Each of you will demonstrate your creative approach to the ReCharge Bar by developing a TV commercial, radio spot or magazine ad. You don't need to get fancy with the graphics. You can verbally describe what

  28. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 Team Assignment Media Options FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment The purpose of this assignment is to creatively illustrate traditional and new media options. An understanding of the target audience and effective communication for each is a desired outcome. It provides the Learning Team the opportunity to creatively illustrate traditional and new media options. An

  29. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 5 Team Assignment New Product Launch Marketing Plan, Part 3 FOR MORE CLASSES VISIT www.mkt571edu.com Develop a 1,400-word Communication Plan including the following: Discuss the marketing communication channels available for the domestic and international markets. Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase. Select the communication channel that is be

  30. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 6 Assignment Social, Ethical, and Legal Implications FOR MORE CLASSES VISIT www.mkt571edu.com Purpose of Assignment The purpose of this assignment is to help students think through the importance of social, legal, and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the lea

  31. MKT 571 EDU Education Redefined/mkt571edu.com CJA 234 MART The power of possibility/cja234martdotcom MKT 571 Week 6 Team Assignment Career Connection New Product Launch Marketing Plan – Final Project FOR MORE CLASSES VISIT www.mkt571edu.com Complete the final phase of your New Product Launch Marketing Plan. Consider your product launch to date, reflect on additional learning, and incorporate feedback to the Learning Team's Marketing Plan for your new product/service. Once all previous weeks' sections and the remaining parts of the Plan are compiled, it should be no more than 3,500 words. Be sure to include the following: • Create an Executive

  32. MKT 571 EDU Education Redefined/mkt571edu.com

More Related