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The Most Valuable Partner . I.G.T. United States, Inc. IGT.UnitedStates@gmail.com. Index. The most valuable brand Introduction Company Brand R & D SCM Products Service Supportive marketing activities. The most valuable brand. Revenue Growth Ranked No.1 in Taiwan.
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The Most Valuable Partner I.G.T. United States, Inc. IGT.UnitedStates@gmail.com
Index • The most valuable brand • Introduction • Company • Brand • R & D • SCM • Products • Service • Supportive marketing activities
Revenue Growth Ranked No.1 in Taiwan SP’s 2009 revenue growth rate was ranked No.11 among Taiwan's top 1000 manufacturers. Moreover, SP’s 2009 revenue growth ranking was No.1 in semiconductor industry. Source: Common Wealth Magazine's Survey of Taiwan (2010/05) 4
Top3 brand in Russia SP occupies the No.3 position in USB memory market in Russia! Source: Market research released by the GfK Retail and Technology (GfK RT, 2010/12) 5
Sales champion in Japan Nine Weeks Straight Triumph! SP microSD Cards Speed to TOP of the Sales Charts by Japanese BCN Source: Japanese BCN (2010/12) 6
Company / Brand R&D SCM Products Marketing Services 8
Company 9
About SP The best brand in Asia • Founded: Feb , 2003 • Capital: US$20 million • Number of employees: 480 • Major Share Holders: • - Mega Holdings • The biggest Financial Holding • Company in Taiwan • - Sitronix IPO Listed Company in Taiwan • Product line: - USB Flash Drive - Portable Hard Drive - Flash Memory Card and Card Reader - Solid State Disk - DRAM Module - Industrial Product 10
Milestones • Listed on Taiwan Stock Exchange emerging stock market • Xizhi new plant launched officially • New SP Brand launch • Set up Netherlands • branch office • ISO 9001 Standard approval • GCC Standard • All DRAM modules • approved by SI • Silicon Power established 2011 2003 2005 2007 2009 2008 2010 2004 2006 • ISO 14001 Standard approval • Set up India service center • Set up Russia branch office • SSDA’s original founding company • Build up SMT lines • Lead-free production (RoHS) • Set up Japan branch office 11
What we achieved Award Recognition • Taiwan Excellence Award 2009 • Ranked No.1 in Japan’s CF Card Market • Computex Taipei design & innovation awards • Good-Design Mark Award • Luxmini310 DG Award • Touch510 patent design • Taiwan Excellence Award 2011 2011 2005 2007 2009 2010 2008 2006 2004 • Taiwan Rising Star Award • Top 3 brand in AU & NZ • Top 3 brand in Korea • National Outstanding SME Award • Ranked No.1 in Japan’s microSD Card Market • Top 3 brand in Russia • Taiwan Excellence Award 2010 12
A rapidly growing company! The only one company survive from the global economic recession and keep growing Growth 51% Growth 75% 13
100 countries in global market Worldwide Offices Russia Netherlands China EUROPE USA ASIA Japan N. AMERICA Balkan Taiwan HQ India AFRICA S. AMERICA Australia Already set-up Will set-up in near future 15
Brand 16
Brand positioning SP cares about individual preferences. We aim tooffer a wide range of products to match a wide range of needs. 17
Brand Values Competitive Quality . Range . Unique Image - Competitive Quality Considering the importance of memory products to every individual, we offer the most competitive product quality to our customers. - Range We provide a wide range of products and services to satisfy every consumer who are seeking for the uniqueness. - Unique Image We are the expert in memory products and also the one brand that makes you stand out of the crowd 18
R&D 19
Made in Taiwan State of art manufacture facility Lead-free production, RoHS compliant 24-hour operation, High efficiency in productivity 20
Innovative R&D High investment lead to the great accomplishment R&D investment • SSDA’s original founding company • CFA, SDA, Jedec member • R&D manpower accounts for over 20% of human resources • Over 25% of R&D employees are with than 15 years of great experiences • Quarterly deliver 2-3 products R&D accomplishment • Obtain well-known PC manufacture‘s QVL(*) and AVL (*) verifications • Luxmini 310 won GD Award • Touch 510 received the patent design • Quarterly deliver 2-3 products2-3 new products to deliver quarterly • (*)QVL: Qualified Vendor List AVL: Approvable Vendor List 21
SCM 22
Supply Chain Management Healthy supply chain to catch every business opportunity • Close relationship with major controller supplier • Main customers of Samsung, Intel, Toshiba, Micron, Hynix • Demand planning and forecasting • Stable supply even under shortage • Quickly and regularly prices update • Efficient global shipment within 24 hours 23
Products 24
Persist in quality 0.15% lowest faulty rate in the market • Only major & original chipsets, no downgrade chips • 100% components • Strict QC procedures, 100% functionality • and compatibility test before shipping 25
Comprehensive product lines One stop shop service • Over 2000 products to create niche market 26
Flash Memory Card Segment Complete products to satisfy various needs SD Series CF Series UDMA, Turbo MLC Professional Level CPRM, SDMI, ECC, UDMA, MLC Low power consumption Advanced Level CPRM, SDMI, ECC, UDMA, MLC Low power consumption Intermediate Level CPRM, SDMI, ECC Low power consumption How to? Entry Level 27
Flash Memory Cards for Camera Compact Flash Cards Secure Digital Cards • CF Series -600X (64GB/32GB/16GB/8GB) -400X (64GB/32GB/16GB/8GB) -200X (32GB/16GB/8GB/4GB/2GB) • SDHC Series -Class10 (32GB/16GB/8GB/4GB) -Class 6 (32GB/16GB/8GB/4GB) -Class 4 (32GB/16GB/8GB/4GB) -Class 2 (16GB/8GB/4GB) • SD Series -133X (2GB) -80X (4GB/2GB/1GB) -45X (2GB/1GB) Hi-Speed Hi-Speed Hi-Capacity 28
Flash Memory Cards for Mobile • micro SDHC/ SD • microSDHC Series -Class10/Class 6/Class 2 (16GB/8GB/4GB) -Class 4 (32GB/16GB/8GB/4GB) -Dual Adaptor Pack (SD & miniSD adaptor) • microSD Series -microSD (2GB) -Dual Adaptor Pack (SD & miniSD adaptor) • miniSD Cards • miniSD Series • -80X (2GB/1GB) MMC Mobile • MMC Mobile Series -(2GB/1GB) 29
Flash Memory Cards & Card Reader All in One Card Reader • support multiple flash memory card types • embedded USB cable line simple, convenient and easy to use Stylish USB Reader • + microSDHC Card (Class4 16GB/8GB/4GB) • + microSD Card (2GB) USB 3.0 Card Reader • Compatible with USB3.0 & USB 2.0 devices • five card slots that can read and write simultaneously • Support new spec card & capacity 30
Flash Drives Segment Ultima Series Unique Series Helios Series LuxMini Series Touch Series USB 3.0 Series • Aluminum case • - Pen cap design • Anti-scratch • Fingerprint free • Aluminum case • - Colorful design - Luxury design (hanger) - Cap-less design - World exclusive spring-switch designv - Rubber material - Super Speed USB3.0 B10 M01 M60 Professional Level 920 710/ 720 Fashionable Design 520 851 150 810 850 322 910 830 820 Economic Best Buy I Series 101 530 320 610 & 210
USB 3.0 Flash Drive Marvel M01 Marvel M60 • 3.0 interface-High Transferring speed • Durable and scratch resistant aluminum solid casing • Build-in LED indicator light displays power on and data transfer status. • 3.0 interface-High Transferring speed • High Speed • - Read: up to 125MB/sec • - Write: up to 85MB/sec • Special cap-less design with retractable connector 32
USB 3.0 Flash Drive- Blaze Series Blaze B10 • USB 3.0 interface- High Transferring speed • Read up to 70 MB/sec • Color changes with operating temperature is higher than 31℃ • LED indicates the usage status
SP Widget free download software featuring seven main functions to maximize your SP USB flash drive • "My document" synchronization / backup. • Sync or backup other folders. • Sync or backup "Outlook / Outlook express". • Copy and encrypting your data into Pen drive. • Download Symantec Norton Internet security 60days trial for free. • Sync or backup "My favorite". • Lock your Computer by password, time or Pen drive. 34
2.5" Portable Hard Drive Stream Series Armor Series Diamond Series Armor A10 Stream S20 Diamond D10 Armor A70 Stream S10 Armor A80 Diamond D5 Armor A50
2.5" Portable Hard Drive • S20 Features: • SuperSpeed USB 3.0 compliant • Streamlined, contoured and with a stylish design • Artistry paint treatment, fingerprint free • Power saving sleep mode • LED indicates power on and data transfer activity • Bundles with Carry Bag • Color: Purple • Capacity: 500GB/ 640GB/ 750GB/ 1TB Stream Series Stream S20 • S10 Features: • SuperSpeed USB 3.0 compliant • Slim, light and easy to carry • Artistry paint treatment, fingerprint free • Power saving sleep mode • LED indicates power on and data transfer activity • Bundles with Carry Bag • Color: Green/ Orange • Capacity: 320GB/ 500GB/ 640GB/ 750GB Stream S10
2.5" Portable Hard Drive Armor Series • A15: Features: • SuperSpeed USB 3.0 compliant • Durable anti-shock rubber outer case • Advanced internal hard drive suspension system • Power saving sleep mode • One Touch Auto-Backup button • LED indicates capacity status, power on and data transfer activity • Color: Black(Y/G) • Capacity: 500GB/ 640GB/ 750GB Armor A15 Armor A10 Armor A70 Armor A80 Armor A50
2.5" Portable Hard Drive Diamond Series • D10 Features: • SuperSpeed USB 3.0 compliant • Classic checkered design with contemporary style and sophistication • The tasteful union of luxury fashion and modern technology • Power saving sleep mode • LED indicates power on and data transfer activity • Bundles with Carry Bag • Color: Pink/ Blue • Capacity: 500GB/ 640GB/ 750GB/ 1TB Diamond D10 • D5 Features: • SuperSpeed USB 3.0 compliant • Streamlined design and exquisite metallic grain • Solid structure and scratch resistant surface • Power saving sleep mode • LED indicates power on and data transfer activity • Color: Metallic grey • Capacity: 500GB/ 640GB/ 750GB/ 1TB Diamond D5
2.5” Solid State Disk- SATA 3 V30 • Technology Advantage: • Interface: Interface: SATA 3 • Ultra fast transfer speed Up to read: 520MB/s; write: 500MB/s) • Random Write 4KB (Aligned):: 20,000 IOPS. Max 60,000 • Controller: Sandforce SF2281 • AES-256 Encryption • Sandforce DuraWirte technology –At least 5 year lifecycles w/3~5K cycle MLC flash • 3.5” adapter bracket inside • Support TRIM Command & Garbage Collection • Low power consumption (Idle: < 0.5W Active: < 2W) • RAID Support • 512GB/256GB/128GB/64GBGB, MLC NEW 39
2.5” Solid State Disk- SATA 2 V20 E20 • Technology Advantage: • Ultra fast transfer speed (Up to read: 285MB/s; write: 275MB/s) • Controller: Sandforce SF1222 • AES-128 Encryption • Sandforce DuraWirte technology At least 5 year lifecycles w/3~5K cycle MLC flash • 3.5” adapter bracket inside • Support TRIM Command & Garbage Collection • Low power consumption (Idle: < 0.5W Active: < 2W) • RAID Support • Capacity: 240GB/120GB/60GB/40GB, MLC • Technology Advantage: • DDR2 DRAM Cache memory implementation • Ultra fast transfer speed (read: 250MB/s; write: 230MB/s) • Support TRIM Command • Support S.M.A.R.T. • ECC (Error Correction Code) • Wear leveling technology • Low power consumption • Shock and vibration proof • Noiseless operation • Capacity: 256GB/128GB/64GB/32GB, MLC
DRAM Modules Xpower DDR3 Series • Dual Channel Kit Long-Dimm (1600/ 1800/ 2000/ 2133/ 2400MHz) - Suitable for mainstream DDR3 PC platform (Intel P45、 AMD Phenom II). • Triple Channel Kit Long-Dimm (1600/ 1800/ 2000/ 2133/ 2400MHz) • - Suitable for Intel Core-i7 series platform. Xpower DDR3 Technology Advantage • Innovative heat sink design • Supports latest Intel XMP (Extreme Memory Profiles) standards • Only original chip, 100% tested, and compatibility guaranteed 41
DDR Series So Dimm(400/333) Long Dimm(400/333/266) DRAM Modules DDR2 Series • So Dimm(533/667/800) • Long Dimm(533/667/800) • Server DIMM (533/667/800) DDR3 Series • So Dimm(1066/1333) • Long Dimm(1066/1333/1600) • Server Dimm (1066/1333) Technology Advantage • Only major & original chip • 100% tested and 100% compatibility • Maximize your system’s performance 42
Service 43
Technical Support Our efficient and trustworthy services are your best backup • 24 hrs FAE service hotline • Customized technical support • Preloaded software • Firmware upgrade • Performance tuning 44
Customer Service Service everywhere, guarantee every day • The leading proposed life time Warranty • 24 hrs customer service hotline • Email feedback within 4 working hours • Replacement products return within 3-5 days On-line technical support and consultation & Customer satisfaction survey 45
Supportive Marketing Activities 46
Integrated Marketing Communications PR Press release Product review Incentive Program Marketing fund LGD Program Advertising Print ads Online ads Outdoor Integration Marketing Official Web Service Marketing staff Events & Activity Conference & seminar Promotion campaigns Exhibition support Mailing E-paper weekly POSM Poster/stand/sticker/pop up… Dummy sample Giveaway & gift EDM 47
Exhibition PhotoForum Russia CeBIT Russia Netherlands China EUROPE CES USA USA Germany Japan N. AMERICA Taiwan AFRICA Malaysia Brazil S. AMERICA Australia ITMonth Taipei PC Fair Malaysia COMPUTEX Taipei 48
Media Exposure Invest 2%-3% of revenue in marketing to enhance our branding and product 49
Media Exposure Invest 2%-3% of revenue in marketing to enhance our branding and product 50