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E-Commerce 2016: A Trip Back In Time

The past year had been a roller-coaster 365 day ride for the growing e-commerce brands. It’s time to reflect on how they fared this year by analyzing their yearly report cards.

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E-Commerce 2016: A Trip Back In Time

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  1. E-Commerce 2016: A Journey Back In Time Image link: http://provectus.com/wp-content/uploads/2016/01/e-commerce-platforms.png Before you opt for your New Year resolutions, you will find another year has come and gone. The past year had been a roller-coaster 365 day ride for the growing e-commerce brands. It’s time to reflect on how they fared this year by analyzing their yearly report cards. This has been a whirlwind year packed with events and digital shifts, felt worldwide by everyone, especially retailers. The ups and downs in the economy caused by political stirs created a climate of uncertainty for big economies around the globe, raising questions concerning cross-border sales, lifted trade barriers, and more. Let us take a ride down into the memory lane on how e-commerce sector fared in the year 2016. Here are some of the key technologies and trends that shaped e-commerce in 2016. 1. More businesses hosted their data on cloud Cloud hosted data has been gaining popularity steadily for about five years now, but 2016 was a high point in e-commerce. Today, all major e-commerce sites have their data secured on cloud servers. The driving force propelling cloud adoption in e-commerce is an increasing dependence on data, customer insights, and the need for a 360-degree view of operations. In fact, Gartner labeled 2016 as the “defining year” for cloud. Nearly half of e-commerce websites are expected to deploy hybrid cloud offerings – a combination of public and private cloud platforms — by the end of this year. Take a note - It is never too late to select a cloud based app builder to get your business started.

  2. Image link: http://www.mcacomp.co.za/images/services/cloud-hosted-server.jpg 2. The growing popularity of mobile video content Don’t you think this piece of content would be more entertaining if it had been a script of a small video? Even a lectiophile would have agreed with this fact in the year 2016. This year has been truly the year of videos and stats are there to justify it. Even the app owners used mobile videos as an opportunity to connect with their audience in engaging ways. 3. The rise of online grocery stores “Kids, who will go shopping with mum?” is a dialogue in its steadily declining state today, owing to the rise of online grocery stores. No one wants to act like a porter when their mum is shopping. Evolving shopper attitudes and digital innovations have made 2016 a big year for online grocery shopping and delivery. The area of online grocery stores and shopping apps has shown an unexpected boom and they are poised to grow over the next few years. This sector is becoming the next big thing on internet, with online sales growing by 15% in the past year. Worldwide sales are projected to reach approximately $48 billion by year end. So, for those who are planning to start a new business, you don’t always need a large sum of money but a bright idea. If experts are to be believed, more grocery stores than ever before will embrace adding a mobile app to their business this year.

  3. Image link: https://assets.entrepreneur.com/content/16x9/822/20160426141201-shutterstock- 147642644.jpeg 4. Lots of chatter about chatbots In the past year, many new subjects picked up steam on the web, from hackathons to personalization. But chatbots topped the list of most talked about subjects in 2016. As predicted, chatbots are the new app guides and leading tech companies were either launching or announcing plans to launch new AI- enabled bots this year. Image link: https://c.fastcompany.net/multisite_files/fastcompany/imagecache/1280/poster/2016/05/3059439 -poster-1280-why-the-latest-invasion-of-chatbots-isnt-like-the-others.jpg

  4. Chatbots offer flexibility in order to automate tasks, and assist in retrieving data. This essentially means that these chatbots can take over many types of time-consuming tasks, enabling human employees to focus on other high-level decisions and interactions. Soon there will be smart bots in the market with the capabilities to schedule meetings and other important stuff. Businesses will be able to utilize bots to improve the end-to-end shopping experience from product discovery till final payment. The Verdict Cloud hosted data has been statistically beneficial for existing businesses but it targeted a limited audience because of its high one-time cost. Online mobile videos have to be the pick of the year because of their wide target audience and higher engagement rates. Online grocery stores were quite a hype for a specific period but soon faded due to many startups popping up with a similar business idea. Chatbots, which have done well this year, need some time and effort to finally come into the bigger picture. While this is just a high-level snapshot of key trends that impacted e-commerce in 2016, it’s encouraging to see that the groundwork has been laid for an even more prosperous industry next year.

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