Michalski Studio e-Community presence project

1. Michalski Studioe-Community presence project Soumitra Dasnurkar Eliot Gelernter Jack Shutzman Maria Tapia

2. Michalski Studio eCommunity Presence • Blog entry highlighting some past projects and furniture • Personal facebook page • Empty facebook page for Michalski Studio

3. The Competition • Good visual content in some of the websites • Firms have comparable experiences and resources • No one has truly creative content or strategy that Michalski Studio wants to emulate • The industry in general has been hit hard. Internet presence will provide a competitive advantage

4. eCommunity Plan for Michalski Studio

5. People: Potential clients for Michalski Studio • Broad Range of clients • 70% spectators ; 23% inactive

6. Objectives: Goals of Michalski Studio ? • Identify larger projects - residential and commercial • Increase Geographic Diversity – expand out West and into other states • Retain ability to customize communications and provide portfolio based upon the needs of a prospective customer. In general, seeking to expand online presence and grow contacts via the internet

7. Strategy to engage the Groundswell Great opportunity to engage the groundswell and improve the offerings of Michalski Studio

8. The Technology – Short Term project plan • Launch facebookpage for the studio with picture gallery and testimonials • Create LinkedIn page with a resume, recommendations • Submit urls to Yahoo, Google, Bing and AltaVista search engines • Increase presence on online forums and websites • Join online communities and off-line organizations • Use subscription services such as Google Alerts to automate on-line research • Continue activity on monthly basis to increase fan base and contacts Investment in time, not money

9. Michalski Facebook Page A new way to communicate past projects and reach out to prospective clients

10. Facebook Analytics and Advertising Estimate # of people reached - 600 Costs approx 50¢.

11. Michalski Studio – Linked in

12. The Technology – Long Term proposal • Enhance main website • More dynamic ; possibly a weekly or monthly blog about on-going project(s) • Links to eCommunity (fb, Twitter,LinkedIn) • Recommendations on past work • Feedback form for client or prospect comments, requests etc. • Affiliations, recommendations, resume, awards and other accolades. • Increase knowledge of other tools • Blog on the process involved in a large scale project including creation of time-lapse video with commentary • Investigate 360° photography for projects

15. New Technology • 360°Photography for projects • Modern Interior Design • Classical Interior Design • Residential Interior • Complex Commercial project • Church • Blogs and communities • Top 100 Architecture Blogs • Architecture Social Network

16. Measuring Success • Increase in Facebook fans – goal of 5 fans a month • Increase connections on Linked in – goal of 5 connections a month • Evaluate quality of fans and connections and growth in network • Calculate value of new business obtained online and compare to cost of maintaining an on-line presence • Review new tools regularly – Listen for new trends

17. BACKUP

18. Jeff Etelamaki Design Studio • Company website • Adjunct professor at CUNY school of Architecture • Editor of book on Architecture • Online Recommedations

19. Dennis Wedlick,Architect LLC • Well established business • Beautiful website with great examples of work • Author of design books and articles • Low social networking presence- not marketing business

20. Wenger Kois Architecture & Design • Husband and wife partnership • Specialize in architecture and design • Personal facebook page and no other presence