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Theories of Communication

Theories of Communication. MMC110 Instructed by Hillarie Zimmermann. Today’s Class. Lab Details Course Description Course Blog Activity - Introductions Chapter 1 - Review Activity – Post a comment on the blog Review homework. A bit about me …. Lab Details.

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Theories of Communication

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  1. Theories of Communication MMC110 Instructed by Hillarie Zimmermann

  2. Today’s Class • Lab Details • Course Description • Course Blog • Activity - Introductions • Chapter 1 - Review • Activity – Post a comment on the blog • Review homework

  3. A bit about me ….

  4. Lab Details • Power button is on the back of the computer – left hand side • Dual boot screen – “Boot-camp” • Choose your preference (PC or Mac) • Single click • Turn on your instructor screen by pushing directly up • Choose: “Student” - Password: create

  5. Course Description • Introductory course to the theory behind mass media communication • Exploration of successful communication strategies • Development of a theoretical foundation needed to understand mass media communication • Topics covered will include • analysis and brief history of Canadian print, radio, sound recording, internet, film, television, and news media • knowing and targeting an audience • Advertising • public relations • media responsibility • the effects of mass media communication

  6. Course Requirements • Attendance • Assignments • Essay and Presentation • Demonstrated Student Leadership

  7. Evaluation

  8. Required Materials for the Course 1. Vivian, John and Peter Maurin. The Media of Mass Communication 2. A set of headphones that connect to the computers in class. 3. A functioning email account that you can access at the college and/ora USB flash drive for storage.

  9. Course Blog mmc110.wordpress.com • Weekly Comments • Homework • Class presentation • Hot Com Links • Assignments • Grades

  10. Activity - Introductions • Theory Matching Activity • Name • Where you are from • What you’ve been doing • Why you are taking this course • Something we can’t guess by looking at you

  11. Chapter 1 - ReviewKey Point The mass media convey mass messages to mass audiences through the process of communication.

  12. Definitions mass audiences: recipients of mass messages mass media: vehicles that carry messages mass message: what is communicated mass communication: many recipients; not face to face; a process

  13. Media Theory • Models/Theory can help our understanding of communication processes • Toronto or Canadian School • Marshall McLuhan: The Medium is the Message • Harold Innis: Time and Space

  14. Marshall McLuhan The Medium is the Message What do you think this means?

  15. Harold Innis • Time and Space • Communication model based on a bias in communication • Main hypothesis: the type of social organization in a society was signified by the types of media that each used to communicate information

  16. Other Media Models • Entertainment and Information • Elitist versus Populist

  17. Importance of Mass Media • Pervasiveness • Information Source • Entertainment Source • Persuasion Forum

  18. Primary Mass Media • Print TechnologyBooks, magazines, newspapers • Chemical TechnologyMovies, video • Electronic TechnologyTelevision, radio, web

  19. Media Conglomeration Media ownership consolidation • Concentration of ownership • Convergence Convergence in Canada • CTVglobemedia - CTVglobemedia Inc. is Canada's premier multimedia company with ownership of CTV, Canada’s No. 1 television network, and The Globe and Mail, Canada’s No. 1 national newspaper. CTV Inc. owns and operates 27 conventional stations across the country, with interests in 30 specialty channels, including Canada’s No. 1 specialty channel, TSN. CTVglobemedia also owns the CHUM Radio Division, which operates 34 radio stations throughout Canada, including CHUM FM, Canada’s No. 1 FM station. • CanWest Global • Quebecor • Rogers Media • Corus Entertainment

  20. Final Points • Models/Theory are a useful way to understand mass media. • There are various types of mass media. • Mass media are vehicles of information, entertainment, persuasion and social cohesion.

  21. Activity – Blog comment • Take some time to leave a comment on “Week 1” on the Blog. • Under Week 1 watch the grand prize winner for television advertisements – 2010 Clio Awards • Leave a comment • Ask me if you have any problems/questions.

  22. Homework • Read Chapter 1 if you have not already done so • Pre-read Chapter 13 for next class • Comment on weeks 1 & 2 on blog (comment on Week 1 in class before you leave) • Remember you will always be commenting on the upcoming week

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