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Brainstorming for Website Evaluation

In this in-class session, we will brainstorm ideas for evaluating the chosen websites. We will also discuss defining target audience and constructing a creative brief.

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Brainstorming for Website Evaluation

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  1. Art 155 Information Architecture In-class Presentation Week 2B

  2. :: in-class example/brainstorm session • We will look at the web sites that everyone has chosen to evaluate over the next couple of weeks • We will look at them in a brainstorming fashion • What is a brainstorm? • “A method by which any ideas are put forward and then reviewed at a later stage. For example if you have an assignment topic, the process of identifying main concepts and compiling a list of keywords is known as brainstorming.” • Part of a process where “all ideas are thrown onto the table, and all interested parties are invited to provide input. No ideas are removed in this stage since the complete system picture has not yet been decided upon. There will be a time to pare out features from the system, but this is not the time to do it.” • “a thinking skills strategy in which a two or more people generate and list ideas about a particular subject without stopping to examine the merit of each thought. After the list is completed, the ideas are discussed and evaluated.”

  3. :: in-class lesson • Discussion of Chapter 2 • The “who”: defining your target audience • Age • Gender • Income • Education • Occupation • Computer experience • + anything else important • Differences (user preferences, browsers, hardware, etc.) • http://www.w3schools.com/browsers/browsers_stats.asp • http://www.thecounter.com/stats

  4. :: in-class lesson • Some tips for constructing a creative brief • Use Microsoft Word (or other word processing application capable of making .doc files). • Be brief (1-2 pages) • Optional: Use visuals (i.e. screenshots) to help describe certain aspects of your brief (existing look & feel, competitors, etc.) • If you choose to include images, be sure to pay attention to the file size of your document. Do not exceed 1MB.

  5. :: homework due next class :: 01.23.06 • Creative Brief • Assignment: Conduct preliminary research on your web site and put together a creative brief. Your creative brief should include the following: • Project Title • Project Summary • Primary Objective • Target Audience • Competition/competitors • Assets needed • Existing look and feel • What else is important? • Format: 8.5”x11” paper – .doc (Microsoft word document). Bring a printed version to class and email a digital version to me before class begins at gargiulo@hawaii.edu. • Reading: Re-read Pg. 38-42 on User Scenarios (next week we will be creating three unique user scenarios)

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