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TELL ME A STORY

TELL ME A STORY. Everything You Need To Know About Blogging October 8 , 2011 Mike Mathews Measured Marketing Solutions LLC. AGENDA. Review Why Blog? Blog Platforms Finding Inspiration Facing The Blank Page Comment & Respond Becoming Consistent Added Attractions Tools.

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TELL ME A STORY

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  1. TELL ME A STORY Everything You Need To Know About Blogging October 8, 2011 Mike Mathews Measured Marketing Solutions LLC

  2. AGENDA • Review • Why Blog? • Blog Platforms • Finding Inspiration • Facing The Blank Page • Comment & Respond • Becoming Consistent • Added Attractions • Tools

  3. Thanks To Our Sponsors • Bradley • Contract Furnishings Mart • Ferguson • The Joinery • Kohler • Parker Furniture • Premier Window Coverings • Yolo Colorhouse

  4. REVIEW • Brand • Personal Style • Online Presence

  5. WHY BLOG? Connect community Share inspiration Develop fans Develop colleagues Give advice SHARING STORIES & STARTING THE CONVERSATON Build reputation Create customers Get help

  6. CHOOSING A BLOG PLATFORM • Blogger • Facebook • Google Plus • LinkedIn • SquareSpace • Tumblr • Twitter • Wordpress • YouTube • And many more….

  7. FINDING INSPIRATION • Facebook status updates • Twitter stream and search • LinkedIn Groups • Google+ • Google Alerts • RSS Feeds

  8. FACING THE BLANK PAGE • Write what you know about • Find something that inspires you—search • Plan your subjects in advance—calendar • Comment and respond DEMONSTRATION

  9. CALENDAR

  10. COMMENT & RESPOND INCOMING RESPONSES BUILD THE CONVERSATION!

  11. BECOMING CONSISTENT • Use the calendar—update quarterly • Pick one stream for inspiration—check daily • Choose the blog platform you prefer • Check comments and respond—check daily • Comment on other blogs

  12. ADDED ATTRACTIONS • Tell people you have a story • Newsletters • MailChimp • Constant Contact • Campaigner • CoolerEmail • Many, Many More…. • News Feed (RSS) • Reader or email

  13. TOOLS • Omni-Profile • Message Calendar • Presentations • Links to Other Tools • More…. www.MeasuredMarketingSolutions.com

  14. AGENDA • Review • Why Blog? • Blog Platforms • Finding Inspiration • Facing The Blank Page • Comment & Respond • Becoming Consistent • Added Attractions • Tools

  15. QUESTIONS

  16. CONTACT • mike@measuredmarketingsolutions.com • www.google.com/profiles/mike.e.mathews • www.linkedin.com/ • www.facebook.com/mike.mathews • www.measuredmarketingsolutions.com • @memathews • 503-334-2592 • Google Search: Mike Mathews Portland

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