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Oregon State University Extension, Oregon Family Nutrition Program (OFNP/FSNE)

Oregon State University Extension, Oregon Family Nutrition Program (OFNP/FSNE). Lauren Tobey, M.S., R.D., Nutrition Education Program Coordinator OSU Extension Family and Community Development. Oregon Demographics. Population: 3,700,758 California 36,457,549 (2006 US Census)

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Oregon State University Extension, Oregon Family Nutrition Program (OFNP/FSNE)

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  1. Oregon State University Extension, Oregon Family Nutrition Program (OFNP/FSNE) Lauren Tobey, M.S., R.D., Nutrition Education Program Coordinator OSU Extension Family and Community Development

  2. Oregon Demographics • Population: 3,700,758 • California 36,457,549 (2006 US Census) • Food Stamp Program • Enrollment Dec ‘07: 374,684 (10% of population) • Participant access rate: 98% (FRAC, 2002) If not specified data come from the 2000 US Census.

  3. OFNP is in 32 of 36 Counties & on 5 Tribal Lands

  4. FSNE – Oregon Counties Served FFY 1999 NEP FFY 2002 NEP FFY 2008 NEP 6 Counties Served 18 Counties Served KEY 32 Counties and 3 Tribal Lands Served Counties without FSNE

  5. Oregon State University Extension • 3rd Mission of OSU: Outreach • “Front Door” to OSU • Community-based education

  6. Indirect Website Newsletter Public Display Public Event – food/activity demo Kiosk Ed materials sent home/to a site Food Stamp Office Kits OFNP in Oregon Community Partnerships: Delivery: • WIC • Food Share • Schools • Head Start • Senior Meal Sites • TANF • Boys and Girls Clubs • 4-H • Migrant Camps • Indian Reservations • Direct – Hands On • Series • Single Class Event In FFY 2008 FSNE has approximately 486 community partners throughout Oregon.

  7. OFNP Goals 1) Healthy Eating & Activity 2) ↑ Household Food Security 3) ↓ Foodborne Illness 4) Create a Fruit & Vegetable Based Social Marketing Campaign

  8. OFNP Targeting • Schools – free and reduced lunch participation • Community partner data (i.e. low income housing unit, WIC) • Grocery Stores – average $50,000 Food Stamp receipts a month • Eligible census tracks - 42 of 755 • Excludes 90.9% of Food Stamp Eligibles • Includes 10 of 36 Counties • Average of 3679 total persons living in an eligible census tract (as low as 350) • A case for direct mail

  9. OFNP FFY 2007 • 100 faculty & staff in 31 counties and 3 Tribal Lands • Over 200,000 youth and adults reached • 27% percent Hispanic • Programming in English, Spanish and Russian

  10. ONFP and Creating a Social Marketing Campaign-Timeline-

  11. April, 2007 Oregon Food Stamp Challenge Governor Kulongoski lived on $21 for a week

  12. What They Ate on a $42 Budget

  13. June 2007

  14. July 2007 • FFY 2008 Social Marketing Goals • Hire social marketing coordinator • Literature review/Logic Model • Geographical targeting • Building cost-share relationships • Write proposal in the FFY 2009 Plan

  15. October, 2007 Food Stamp Program Bonus • Governor’s Hunger, Health and Nutrition Initiative announced ($1.7 million) • OFNP and Initiative • Over the next 3 years • Social Marketing • Gardening Curriculum • Senior Recipe Cards • Portion Size Research Project

  16. Last Week – Front Page Press

  17. Currently…FFY 2008 Social Marketing Proposal • Behavioral Risk Factor Surveillance System (BRFSS) questions • Market Research (C2C) • Include testing existing campaigns • Involvement of State Nutrition Action Plan partners in planning

  18. Find out more about OFNP • http://extension.oregonstate.edu/nep

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