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The evolution of content marketing Nicole birbas general manager, business CRM telstra

The evolution of content marketing Nicole birbas general manager, business CRM telstra. introduction. Content. Know your customers Promote your knowledge Promote your network Channels Case study in custom media. TRUE OR FALSE.

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The evolution of content marketing Nicole birbas general manager, business CRM telstra

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  1. The evolution of content marketing • Nicole birbas • general manager, business CRM • telstra

  2. introduction

  3. Content • Know your customers • Promote your knowledge • Promote your network • Channels • Case study in custom media

  4. TRUE OR FALSE

  5. It takes approximately three times more time and money to get a new client than it does to turn a past client into a repeat or regular customer.

  6. FALSE It takes approximately three times more time and money to get a new client than it does to turn a past client into a repeat or regular customer. It takes approximately SEVEN times more time and money to get a new client than it does to turn a past client into a repeat or regular customer.

  7. On average, a person has to see an ad at least seven times before they even notice it.

  8. On average, a person has to see an ad at least seven times before they even notice it.

  9. A 5% reduction in lost customers can increase profits by up to 75%.

  10. A 5% reduction in lost customers can increase profits by up to 75%.

  11. A first-time customer has a 50% chance of becoming a long-term profitable customer

  12. FALSE A first-time customer has a 50% chance of becoming a long-term profitable customer A first-time customer has a 30% chance of becoming a long-term profitable customer

  13. 35 % of adults have responded to direct marketing offers at some time.

  14. FALSE 35 % of adults have responded to direct marketing offers at some time. 72 % of adults have responded to direct marketing offers at some time.

  15. CONTENT MARKETING IS ABOUT MAKING SURE THE INFORMATION YOU HAVE ONLINE ABOUT YOUR COMPANY IS TRUE AND ACCURATE

  16. CONTENT MARKETING IS ABOUT MAKING SURE THE INFORMATION YOU HAVE ONLINE ABOUT YOUR COMPANY IS TRUE AND ACCURATE FALSE Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.

  17. KNOW YOUR CUSTOMER

  18. Small Business

  19. Timing is everything

  20. PROMOTE YOUR KNOWLEDGE

  21. “Share your success and help others succeed. Give everyone a chance to have a piece of the pie. If the pie's not big enough, make a bigger pie.” – Dave Thomas

  22. Newsletters

  23. Consistency drives results

  24. Magazine Quarterly Website Smarterbusinessideas.com.au Updated Daily Events Program CASE STUDY – SMARTER business ideas Social Media Facebook, Twitter, Linkedin Updated Daily Newsletter Monthly

  25. from

  26. to

  27. “I have been meaning to provide feedback for some time as I am impressed by the quality of the magazine. To be honest I don't rate Telstra's service very high, but my opinion has changed since I have been receiving these magazines.” “It's REAL. It's advice you can actually use, written by people who relate well to the readers.” “The articles are about Telstra, but they were not trying to sell me something. They made sense and made me think about Telstra in a different way. Like they knew how tough it is to have a small business. It is useful. I learned a lot. I especially liked the article on work / life balance as this is an area that I struggle with.” “Simplifies some of the complexities of emerging technologies.” “It's not about Telstra, it's just a really good read about stuff that all small businesses go through!” “It’s interesting reading about how other business' do business. Even though it is a Telstra magazine it not in your face advertising.” “A professional magazine full of practical advice and if used correctly can be a great asset to my future in my business, so thankyou Smarter Business:)” “A comprehensive business magazine that could benefit businesses of all sizes.” “My favourite section really helps me to understand how other small business owner push through the difficult times a small business owner goes through. It is a great magazine to pick up when your down a little and looking for answers. It’s a little business bible really.” customer testimonials

  28. PROMOTE YOUR NETWORK

  29. CASE STUDY – telstra business awards

  30. Video clip

  31. LEVERAGE YOUR NETWORK OTHER CUSTOMERSOTHER PARTNERS

  32. CHANNELS

  33. CONSISTENCY WITH CHANNEL messagingRESEARCH NEW OPPORTUNITIES

  34. Measure and refine

  35. Thank you

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