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CHAPTER 4 Accommodating the Audience

CHAPTER 4 Accommodating the Audience. Introduction. Creating the Collateral Materials Registration Admissions & Accreditation Seating & Ushering Plans Attendee Services Protocol & VIP Services . Collateral Materials. Interest, Inform, Invest Establishing Expectations

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CHAPTER 4 Accommodating the Audience

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  1. CHAPTER 4 Accommodating the Audience

  2. Introduction • Creating the Collateral Materials • Registration • Admissions & Accreditation • Seating & Ushering Plans • Attendee Services • Protocol & VIP Services

  3. Collateral Materials • Interest, Inform, Invest • Establishing Expectations • Building Excitement • Theme & Logo Incorporation • Graphic Design & Printing Basics • The Printing Process • Creative Invitations • Communications Technology

  4. Registration • First Impressions • Get the Information You Need • Streamline the Data Management System • Use Incentives to Sculpt Behavior

  5. Registration • Welcoming Your Guest • User-Friendly Layouts • An Entertaining Experience • Payment, Cancellation, & Other Issues • The Successful Staff

  6. Admissions • Admission Control Strategies • Arrival & Departure Modes • Ticketing Issues • The Gatekeepers • Creating the “Reveal”

  7. Accreditation • Authorizing Access • Zones of Needs & Security Issues • Distributing Badges of Honor • Meet the Press

  8. Seating & Ushering • Capacity & Capability • Ushers Are Ambassadors • Creative Seat Identification

  9. Attendee Services • Information Stations • Housing Services • Traveler Aids • Children Are Welcome • Lounges & Concierge Services

  10. Protocol & VIP Services • Role & Scope of Protocol • Tradition, Precedence, & Politics • Ceremonies & Ceremonial Procedures • Special Services for Special People

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