Millennial Landmark Study Parameters

1. Millennial Landmark Study Parameters • 1,000 Millennials surveyed on medication, healthcare reform and wellness • Millennials defined as persons aged 15-27 • Even geographical, gender and age range split • 600 telephone interviews, 400 email interviews • Conducted by OSR Group, an independent market research firm

2. Millennial Landmark Study: Millennial Myopia • U.S. Millennials overly optimistic about their health, despite admitting to bad habits that cause chronic illness • 84% rate their health higher than a 7 • 61% think they will be healthier when they are their parents’ age then their parents are today • 58% eat junk food several times per week, 50 percent drink soda regularly, 44 percent do not exercise on regular basis, 17 percent smoke, 13 percent are in unhealthy relationships, 6 percent drink too much alcohol

3. Millennial Landmark Study: The Depressed Generation • Despite saying they are happy, Millennials admit to emotional stress and turn to anti-depressants • 68% say the pressure of school/work really gets to them • 53% worry about body image • 36% say its hard to find people to talk to • 25% wish they could be more popular • 24% spend too much time in relationships that will never work out • 20 percent feel that their life is moving in the wrong direction • 28% take medication on a daily basis, of which 23 percent are on anti-depressants, the third most popular drug behind birth control and allergy medication

4. Millennial Landmark Study: Healthcare Reform • 39% of Millennials blame insurance companies for the healthcare crisis, while 32% blame the federal government. • 50% believe it’s the governments responsibility to fix the system, while only 20 percent say it’s the insurance industry’s responsibility • 85% agree that U.S. citizens have a responsibility to improve healthcare by practicing healthier habits. Half (50%) agree strongly with this statement.

5. Millennial Landmark Study: Relationships • Bad relationships coincide with poor health • 13% of Millennials regularly spend time in unhealthy relationships • Those that do are more likely to rate their health below a seven, have a higher incidence of unhealthy habits and are more likely to take medication. • More than half (57%) of Millennials who are in unhealthy relationships and who take medication on a regular basis believe they are overmedicated

6. Millennial Landmark Study: Women • Women are harder on themselves than men • Women place a high level of importance on factors for good health than men do • Despite knowing what it takes to be healthy, and avoiding habits like smoking and drinking more than their male counterparts, they are less likely to rate their health a 9 or 10 • Women are more likely to let outside factors such as financial pressure, family commitments and time restraints impact their health decisions.

7. Millennial Landmark Study: Prevalence of Chiropractic • 12% of Millennials say they have visited a chiropractor within the last year. • Older respondents, those who rate their health a 9 or 10 and women are most likely to see a chiropractor. • Most (75%) who see a chiropractor do so for back pain, but a sizable group(40%) also see a chiropractor for preventative care. • 60% say that alternative care practitioners have some influence over their health decisions, 18% of which say that impact is a major one.

9. Millennial Landmark Study: Results • One major survey release, combined with three social media release to ensure maximum traditional and online media reach • Initial release generation 3,888 headline impressions • Write-ups in Chiropractic Economics, Gen Y Examiner, Dynamic Chiropractic • 1,252 release views on PitchEngine, the leading social media news portal • Twitter reach of 43,342 users