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Millennial Generation

Millennial Generation. Born 1977-2000. Source: American Millennials, Report by Service Management Group, The Boston Consulting Group, and Barkley. Defining Events. AIDS Iran hostage crisis Space shuttle Challenger Fall of Berlin Wall and Soviet Union Technology immersion Email, texting.

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Millennial Generation

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  1. Millennial Generation Born 1977-2000 Source: American Millennials, Report by Service Management Group, The Boston Consulting Group, and Barkley

  2. Defining Events • AIDS • Iran hostage crisis • Space shuttle Challenger • Fall of Berlin Wall and Soviet Union • Technology immersion • Email, texting

  3. Generational Characteristics • Technology reliant • Image-driven • Multi-tasking • Open to change • Confident • Team-oriented • Information rich • Impatient • Adaptable

  4. Millennial Generation • Millennials celebrate brand purpose • Millennials want a personal connection • Millennials embrace disruption • Millennials accept difference • Millennials expect a dialogue Source: How to Get Millennials to Love and Share Your Brand, Advertising Age, August 14, 2013.

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