Transcreation and Generative AI with Jellyfish’s Rocio Martinez
Rocio Martinez, VP of Language Services at Jellyfish, joins SlatorPod to talk about the role of creative content localization at the digital marketing agency. Rocio explains that while the language services team at Jellyfish function as an LSP, their positioning in the market is broader, and they act as an internal solution provider that supports the various divisions within Jellyfish. She emphasizes the importance of connecting every part of the creative process, from creation to adaptation, and monitoring performance and optimization.
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