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Joon Lee & Clinton Li. What is Wii?. Nintendo’s 7 th Generation Console Features interaction between the player and the game Famicom- Family game console. Nintendo Wii’s Website. Analysis. Family-mom, dad, daughter, and son. Image-Wii promotes peaceful family.
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What is Wii? • Nintendo’s 7th Generation Console • Features interaction between the player and the game • Famicom- Family game console
Analysis • Family-mom, dad, daughter, and son. • Image-Wii promotes peaceful family. • A grand method of bring family together as a whole group. Promoting the reunion between husband and wife, father and son relationship. • Simple sentence. • Ideal Kids- cute games, avatar. • Family Fun- Family together playing Wii. • Excitement.
Analysis • Minor sentence. • Cartoon Characters-Two children scrutinizing the Wii controller. • Family Fun- Fun along with your family and friends. • Sounds Good – suitable entertainment for your kids.
Analysis • Cartoon Character - The boy advertising the Wii. • Excitement – “If you’re looking for the most active gaming experience of your life, then check out the Wii!”
Analysis • Simple sentence – “How will it move you?” • Ideal person – The woman in the ad is wearing green which shows that green is the color that people wear nowadays.
Conclusion • The success story of Wii is all based on demographic marketing why? Because it is a console that targeted all ages and it would be crucial for Nintendo’s marketing.
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